Environment Friendly Car: Challenges ahead in India

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Prof. Dr. Nitin Joshi
Prof. Dr. Nitin Joshi
σ
Prof. Dr. P. S. Rao
Prof. Dr. P. S. Rao
α Prin. L. N. Welingkar Institute of Management Development and Research

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Environment Friendly Car: Challenges ahead in India

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Abstract

Green car is not a new word to discuss in India now due to publication of many papers in the area of Environment and in the subject of green marketing. The term green has been discussed a lot by the researchers in many conferences and seminars but it is yet to be practiced by the publishers or by the consumers in India. The green cars have been manufactured in other developed countries and are very well received by the customers. Some of the manufacturers in India have made an attempt of manufacturing green cars for Indian market, anticipating the demand but they are yet to create a niche for themselves and EFC (Environment Friendly Car). Author has made an attempt to understand as to what is the problem with the Indian market for accepting the green car. The problems could be many but the basic problem which has been identified during the study lies with the customers who are aware of what the green car means to them and also on the part of policy makers.

References

11 Cites in Article
  1. A Andresen (1994). Social Marketing: Its Definition and Domain.
  2. George Fisk (1973). Criteria for a Theory of Responsible Consumption.
  3. J Ottoman (1993). Green marketing: Opportunity for Innovation Retrieved on 24.09.
  4. Jennifer Boys (2008). The Benefits of Becoming an Eco-Friendly Corporation.
  5. Leon Schiff Man,Leslie Lazar,Karuk (2004). Consumer behavior.
  6. Michael Jay,Polanski (1994). An introduction to green marketing.
  7. Nicolas Kruger,Jorge Peerages (2009). Influencing car buying decisions from an environmental Perspective-A conceptual framework based on real option analysis.
  8. P Pander (2010). what seasonality? Demand grows unabated.
  9. J Roth,Benson (1974). Intelligent Consumption: An Attractive Alternative to the Marketing Concept.
  10. B Scott,David Follows,Jobber (1999). Environmentally responsible purchase behavior: test of a consumer model.
  11. Sheryl Eisenberg (2008). Natural Resources Defense Council (NRDC).

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Prof. Dr. Nitin Joshi. 2013. \u201cEnvironment Friendly Car: Challenges ahead in India\u201d. Global Journal of Computer Science and Technology - G: Interdisciplinary GJMBR-G Volume 13 (GJMBR Volume 13 Issue G4): .

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Issue Cover
GJMBR Volume 13 Issue G4
Pg. 11- 20
Journal Specifications

Crossref Journal DOI 10.17406/gjcst

Print ISSN 0975-4350

e-ISSN 0975-4172

Version of record

v1.2

Issue date

June 26, 2013

Language
en
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Green car is not a new word to discuss in India now due to publication of many papers in the area of Environment and in the subject of green marketing. The term green has been discussed a lot by the researchers in many conferences and seminars but it is yet to be practiced by the publishers or by the consumers in India. The green cars have been manufactured in other developed countries and are very well received by the customers. Some of the manufacturers in India have made an attempt of manufacturing green cars for Indian market, anticipating the demand but they are yet to create a niche for themselves and EFC (Environment Friendly Car). Author has made an attempt to understand as to what is the problem with the Indian market for accepting the green car. The problems could be many but the basic problem which has been identified during the study lies with the customers who are aware of what the green car means to them and also on the part of policy makers.

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Environment Friendly Car: Challenges ahead in India

Prof. Dr. Nitin Joshi
Prof. Dr. Nitin Joshi
Prof. Dr. P. S. Rao
Prof. Dr. P. S. Rao

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