Estrategias Gerenciales Para La Innovación De Los Hostales Del Centro Histórico Del Distrito De Santa Marta (Colombia)
An economy centered on the use of information as a strategic resource adds value to products and services, demand from the business world for new business structures and innovative management strategies, based on knowledge management as the most important asset as individuals and organizations learn today becomes the competitive advantage that makes them effective in the market. The Colombian tourism sector represents one of the branches of the economy with greater projection and potential, constituting an important role in the generation of jobs, the case of the tourist district of Santa Marta, specifically in accommodation establishments: the hostels located in the Historical Center; establishments that are part of the small productive units: MiPYMEs, characterized by their flexibility to adapt to changes, their contribution to the generation of employment between companies and the agility they provide to work with less hierarchical structures.
