Euphemism as a Mechanism of the Internal Workings of the Politically Correct Language

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Reinaldo Cesar Zanardi
Reinaldo Cesar Zanardi
2
Marcelo Silveira
Marcelo Silveira

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GJHSS Volume 19 Issue G8

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As a social phenomenon, the politically correct is very recent and operate in the perspective of defending the individual rights of marginalized segments. In this context, the object of this study refers to the politically correct language (PCL), which can be defined as the process of substitution of stigmatized variants for others that are considered positive or neutral. Thus, the purpose of this paper is to present the euphemism as an internal mechanism of functioning of the PCL, justified by the need to reflect on prestige variants in three semantic fields: disability, blackness and homosexuality. The corpus covers online collection of the newspaper Folha de S. Paulo, an important Brazilian journal. As a result, euphemism in PCL: i) softens pejorative meanings, ii) inscribe new meanings in variants in use, iii) is also associated with technical variants in areas such as health and law, and finally iv) can also be exaggerated, contributing to other negative meanings.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Reinaldo Cesar Zanardi. 2019. \u201cEuphemism as a Mechanism of the Internal Workings of the Politically Correct Language\u201d. Global Journal of Human-Social Science - G: Linguistics & Education GJHSS-G Volume 19 (GJHSS Volume 19 Issue G8): .

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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-G Classification: FOR Code: 200399
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v1.2

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October 25, 2019

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English

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As a social phenomenon, the politically correct is very recent and operate in the perspective of defending the individual rights of marginalized segments. In this context, the object of this study refers to the politically correct language (PCL), which can be defined as the process of substitution of stigmatized variants for others that are considered positive or neutral. Thus, the purpose of this paper is to present the euphemism as an internal mechanism of functioning of the PCL, justified by the need to reflect on prestige variants in three semantic fields: disability, blackness and homosexuality. The corpus covers online collection of the newspaper Folha de S. Paulo, an important Brazilian journal. As a result, euphemism in PCL: i) softens pejorative meanings, ii) inscribe new meanings in variants in use, iii) is also associated with technical variants in areas such as health and law, and finally iv) can also be exaggerated, contributing to other negative meanings.

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Euphemism as a Mechanism of the Internal Workings of the Politically Correct Language

Reinaldo Cesar Zanardi
Reinaldo Cesar Zanardi
Marcelo Silveira
Marcelo Silveira

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