Euphemism as a Mechanism of the Internal Workings of the Politically Correct Language

Reinaldo Cesar Zanardi; Marcelo Silveira

Euphemism as a Mechanism of the Internal Workings of the Politically Correct Language

Reinaldo Cesar Zanardi *

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Marcelo Silveira

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Euphemism as a Mechanism of the Internal Workings of the Politically Correct Language

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Abstract

As a social phenomenon, the politically correct is very recent and operate in the perspective of defending the individual rights of marginalized segments. In this context, the object of this study refers to the politically correct language (PCL), which can be defined as the process of substitution of stigmatized variants for others that are considered positive or neutral. Thus, the purpose of this paper is to present the euphemism as an internal mechanism of functioning of the PCL, justified by the need to reflect on prestige variants in three semantic fields: disability, blackness and homosexuality. The corpus covers online collection of the newspaper Folha de S. Paulo, an important Brazilian journal. As a result, euphemism in PCL: i) softens pejorative meanings, ii) inscribe new meanings in variants in use, iii) is also associated with technical variants in areas such as health and law, and finally iv) can also be exaggerated, contributing to other negative meanings.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Reinaldo Cesar Zanardi, Marcelo Silveira. 2019. "Euphemism as a Mechanism of the Internal Workings of the Politically Correct Language". Global Journal of Human-Social Science - G: Linguistics & Education GJHSS-G Volume 19 (GJHSS Volume 19 Issue G8).

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GJHSS Volume 19 Issue G8

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

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Classification

GJHSS-G Classification FOR Code: 200399

Submission ReceivedDecember 8, 2018
Peer Review Double Blind
Handling Editor
Accepted January 2, 2019
Published January 15, 2019

Version of record

v1.2

Issue date

October 25, 2019

Language

English

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Article Matrices

Total Score: 132

Country: United Kingdom

Subject: Global Journal of Human-Social Science

Authors: Reinaldo Cesar Zanardi, Marcelo Silveira (PhD/Dr. count: 0)

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