Evaluating Significance of Marketing in Indian IT Companies Using DEA

Evaluating Significance of Marketing in Indian IT Companies Using DEA

Mr. Omdeep Gupta

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Dr. P.C. Kavidayal

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Dr. R.C. Mishra

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1 Kumaun University, Nainitaal, India.

GJMBR Volume 13 Issue E5

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References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Mr. Omdeep Gupta. 2013. \u201cEvaluating Significance of Marketing in Indian IT Companies Using DEA\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E5): .

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GJMBR Volume 13 Issue E5
Pg. 1- 14

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

DEA marke-ting software industry strategic partner

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Submission ReceivedDecember 11, 2012
RevisedDecember 11, 2012
Peer Review Double Blind
Handling Editor
Accepted January 3, 2013
Published January 15, 2013

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Issue date

June 11, 2013

Language

English

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Total Score: 113

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Mr. Omdeep Gupta, Dr. P.C. Kavidayal, Dr. R.C. Mishra (PhD/Dr. count: 2)

View Count (all-time): 135

Total Views (Real + Logic): 4700

Total Downloads (simulated): 2474

Publish Date: 2013 06, Tue

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Total Views: 4700

Total Downloads: 2474

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