Facets of Consumer Behavior Management: Reflexes and Neurointerface

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Roman Yu. Skokov
Roman Yu. Skokov

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Facets of Consumer Behavior Management:  Reflexes and Neurointerface

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Abstract

The Internet, social networks, cloud services and e-commerce have rapidly become important components of modern human life. However, recent studies of neurotechnological companies have marked the foreseeable transition of civilization from the stage of information development to cyber-physical systems that combine the real “analog” world and cyberspace. The scientific novelty and purpose of this study is due to the lack of a holistic study of the evolution of the theory of behavioral design in world science. The interdisciplinary approach is the main method of research, on the basis of which the integration of data, tools, techniques, concepts of physiology, psychology, neurobiology, addictology, sociology, computer science, cybernetics, captology, political science, economics, ethics is carried out. The concept of behavioral design has emerged and is developing as a synthesis of the ideas of the physiological theory of reflexes and reinforcement, the psychoanalytic theory of crowds and operational conditioning, theories of public opinion management and organizational change, institutional concepts of consumer behavior, computerization and development of data networks, neurobiology and artificial intelligence. In foreign practice, behavioral design is used in digital devices, architecture, in the processes of reducing crime, protecting against errors in the organization of processes in healthcare, creating energy-saving, resource-saving and ecofriendly products, solving problems with coronavirus, reducing unproductive screen time, creating virtual products for healthcare, education, social security.

References

5 Cites in Article
  1. Dan Lockton,David Harrison,Neville Stanton (2010). The Design with Intent Method: A design tool for influencing user behaviour.
  2. Н Эяль (2014). Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки.
  3. S Wendel (2013). Consumer Behavior.
  4. Нейромаркетинг (2021). Дизайн, меняющий поведение.
  5. T Combs,R Brown (2021). Digital behavioral design.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Roman Yu. Skokov. 2026. \u201cFacets of Consumer Behavior Management: Reflexes and Neurointerface\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 22 (GJMBR Volume 22 Issue E3): .

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Heart of Business and Management.
Issue Cover
GJMBR Volume 22 Issue E3
Pg. 59- 70
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification: DDC Code: 001.4 LCC Code: Q180.55.M4
Version of record

v1.2

Issue date

January 9, 2023

Language
ru
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The Internet, social networks, cloud services and e-commerce have rapidly become important components of modern human life. However, recent studies of neurotechnological companies have marked the foreseeable transition of civilization from the stage of information development to cyber-physical systems that combine the real “analog” world and cyberspace. The scientific novelty and purpose of this study is due to the lack of a holistic study of the evolution of the theory of behavioral design in world science. The interdisciplinary approach is the main method of research, on the basis of which the integration of data, tools, techniques, concepts of physiology, psychology, neurobiology, addictology, sociology, computer science, cybernetics, captology, political science, economics, ethics is carried out. The concept of behavioral design has emerged and is developing as a synthesis of the ideas of the physiological theory of reflexes and reinforcement, the psychoanalytic theory of crowds and operational conditioning, theories of public opinion management and organizational change, institutional concepts of consumer behavior, computerization and development of data networks, neurobiology and artificial intelligence. In foreign practice, behavioral design is used in digital devices, architecture, in the processes of reducing crime, protecting against errors in the organization of processes in healthcare, creating energy-saving, resource-saving and ecofriendly products, solving problems with coronavirus, reducing unproductive screen time, creating virtual products for healthcare, education, social security.

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Facets of Consumer Behavior Management: Reflexes and Neurointerface

Roman Yu. Skokov
Roman Yu. Skokov

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