Factors Affecting Customer Satisfaction on Berger Paints Bangladesh Limited

Factors Affecting Customer Satisfaction on Berger Paints Bangladesh Limited

Md. Touhidul Islam

Contact

α Pabna University of Science and Technology

Factors Affecting Customer Satisfaction on Berger Paints Bangladesh Limited

Article Fingerprint

ReserarchID

49Z1F

Factors Affecting Customer Satisfaction on Berger Paints Bangladesh Limited Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

The main objective of this research paper is to explore and investigate the customer satisfaction level of Berger paints Bangladesh limited. Berger, the market leader in the Bangladesh paint market, is one of the oldest names in the global paint industry. This Research paper will help the company to measure the present level of customer satisfaction and loyalty in Berger paints. This research investigates the factors that affect the level of customer satisfaction among the users, and what are the different influencing them. It has been used simple random sampling under the probability sampling method and used structured questionnaire for collecting information. This research used Microsoft Excel to analyze data. Major findings shows that customer of Berger paints are mostly satisfied about perceived product quality, product reliability, product durability, product availability & size, product innovativeness, product relationship and delivery performance. In case of service quality and customer care service onethird respondents are dissatisfied.

References

20 Cites in Article

Reference Format

Michael Johnson,Claes Fornell (1991). A framework for comparing customer satisfaction across individuals and product categories.
James Anderson,James Narus (1984). A model of the distributor's perspective of distributormanufacturer working relationship.
Bernard Cova,Robert Salle (2000). Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework.
Bernard Cova,Robert Salle (2000). Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework.
Philip Crosby (1979). Quality is free: The art ofmaking quality certain.
David Garvin (1984). What does product quality really mean.
Mark Granovetter (1985). Economic Action and Social Structure: The Problem of Embeddedness.
Brian Fynes,Chris Voss,Seán De Búrca (2005). The impact of supply chain relationship dynamics on manufacturing performance.
Laura Forker (1997). Factors affecting supplier quality performance.
Aino Halinen,Jan-Åke Törnroos (1998). The role of embeddedness in the evolution of business networks.
Fahad Hossain (2013). ANTECEDENTS OF CUSTOMER SATISFACTION AND LOYALTY IN.
Daniel Krause (1999). The antecedents of buying firms' efforts to improve suppliers.
Robert Kraut (2004). Psychological research online: report of Board of Scientific Affairs' Advisory Group on the Conduct of Research on the Internet.
Wolfgang Ulaga,Andreas Eggert (2006). Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.
Daniel Whitney (1987). Part IV. Designing for producibility: Manufacturing and design: A symbiosis: If robots and other advanced assembly methods are to be used efficiently, products must be scrutinized in terms of manufacturability early in the design cycle.
D Whitney (1990). The strategic approach to product design: use of product design teams in manufacturing.
Meng Zhao,Theodore Stank (2003). Interactions between operational and relational capabilities in fast food service delivery.
Donald Bowersox,J David,Omar Closs,Helferich (1996). Levin, David Saul, (born 28 Jan. 1962), Chief Executive, McGraw-Hill Education, New York, since 2014.
Teg Alam,Mohammad Faridi (2014). A STUDY ON SATISFACTION, PERCEPTION AND EXPECTATION LEVEL OF INSTITUTIONAL CONSUMERS TOWARDS PAINT BRANDS IN AL-KHARJ REGION, KINGDOM OF SAUDI ARABIA.
Mohammad Akbar,Noorjahan Muzahid,Parvez (2009). Impact of Trust and Service Quality on Retail Banking Customers' Satisfaction and Loyalty.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Md. Touhidul Islam. 2015. \u201cFactors Affecting Customer Satisfaction on Berger Paints Bangladesh Limited\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E9): .

More Citation Formats

Select Citation Style:

Download Citation

Download Article

GJMBR Volume 15 Issue E9
Pg. 23- 40

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification: JEL Code: M31

Submission ReceivedFebruary 12, 2015
Peer Review Double Blind
Handling Editor
Accepted February 28, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

November 28, 2015

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 101

Country: Bangladesh

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Md. Touhidul Islam (PhD/Dr. count: 0)

View Count (all-time): 146

Total Views (Real + Logic): 4034

Total Downloads (simulated): 2059

Publish Date: 2015 11, Sat

Monthly Totals (Real + Logic):

Month 1: 55 views
Month 2: 47 views
Month 3: 45 views
Month 4: 42 views
Month 5: 54 views
Month 6: 30 views
Month 7: 20 views
Month 8: 47 views
Month 9: 31 views
Month 10: 44 views
Month 11: 38 views
Month 12: 30 views
Month 13: 39 views
Month 14: 23 views
Month 15: 40 views
Month 16: 38 views
Month 17: 21 views
Month 18: 44 views
Month 19: 12 views
Month 20: 31 views
Month 21: 44 views
Month 22: 29 views
Month 23: 39 views
Month 24: 15 views
Month 25: 34 views
Month 26: 25 views
Month 27: 32 views
Month 28: 22 views
Month 29: 32 views
Month 30: 29 views
Month 31: 39 views
Month 32: 23 views
Month 33: 44 views
Month 34: 31 views
Month 35: 11 views
Month 36: 45 views
Month 37: 32 views
Month 38: 36 views
Month 39: 23 views
Month 40: 41 views
Month 41: 38 views
Month 42: 23 views
Month 43: 36 views
Month 44: 23 views
Month 45: 24 views
Month 46: 16 views
Month 47: 26 views
Month 48: 32 views
Month 49: 28 views
Month 50: 24 views
Month 51: 48 views
Month 52: 31 views
Month 53: 22 views
Month 54: 29 views
Month 55: 26 views
Month 56: 27 views
Month 57: 19 views
Month 58: 26 views
Month 59: 46 views
Month 60: 23 views
Month 61: 32 views
Month 62: 19 views
Month 63: 31 views
Month 64: 31 views
Month 65: 40 views
Month 66: 38 views
Month 67: 46 views
Month 68: 25 views
Month 69: 21 views
Month 70: 34 views
Month 71: 30 views
Month 72: 29 views
Month 73: 30 views
Month 74: 40 views
Month 75: 39 views
Month 76: 42 views
Month 77: 28 views
Month 78: 20 views
Month 79: 22 views
Month 80: 27 views
Month 81: 31 views
Month 82: 17 views
Month 83: 35 views
Month 84: 22 views
Month 85: 33 views
Month 86: 33 views
Month 87: 13 views
Month 88: 26 views
Month 89: 31 views
Month 90: 18 views
Month 91: 33 views
Month 92: 36 views
Month 93: 27 views
Month 94: 24 views
Month 95: 42 views
Month 96: 21 views
Month 97: 40 views
Month 98: 49 views
Month 99: 16 views
Month 100: 36 views
Month 101: 34 views
Month 102: 30 views
Month 103: 34 views
Month 104: 48 views
Month 105: 37 views
Month 106: 22 views
Month 107: 35 views
Month 108: 23 views
Month 109: 42 views
Month 110: 15 views
Month 111: 26 views
Month 112: 39 views
Month 113: 22 views
Month 114: 40 views
Month 115: 30 views
Month 116: 25 views
Month 117: 29 views
Month 118: 19 views
Month 119: 41 views
Month 120: 29 views
Month 121: 22 views
Month 122: 23 views
Month 123: 39 views
Month 124: 41 views
Month 125: 55 views

Total Views: 4034

Total Downloads: 2059

2026 Trends

Published Article

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]