Factors Affecting The Brand Recognition; An Exploratory Study
This research aims to identify why Pakistani brands are not being recognized internationally. Three determinants have been kept in mind while completing this research, (Brand Perception, Product Quality & Product Innovation). The sample size of the study was 200 respondents; the questionnaires were distributed among 200 respondents. Only 129 questionnaires responses were included in data analysis due to incomplete response from the respondents. The research not only provides dedicated information that how the local products are graded internationally but also manifests competitive environment, highlighting various aspects related to international brand recognition. It emphasized importance of perception, innovation and quality with respect to recognition at international level and how various stakeholders can contribute towards this end.
