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ReserarchID
QVC47
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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This paper attempted to assess the attitudes of students in
Advances in technology have created the potential for a new
Inclusion has become a priority on the global educational agenda,
Bangladesh is one of the least developed countries in South-Asian region, with a per capita annual income of around $ 750. People’s purchasing power is very low compared to other South and South East Asian countries. People of urban areas are the main customers of branded consumer products in Bangladesh. People of lower middle class are very important in respect of the size to total urban population as well as total consumption in low involvement products. In dividing the total consumer sector some aspects are taken into concern to justify its effect on the buying pattern of this specific class. The consumer class can be divided on the basis of economic condition, social status, basic buying orientation, geographical aspect or some inherent reinforcement. These attributes helps not only to study the buying orientation of different class people but also act as a vibrant and vigorous sours to identify the reaction with the change in situation.
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