Factors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka

1
Udanee Samarasinghe
Udanee Samarasinghe
2
Wijesinghe A.G.L
Wijesinghe A.G.L
3
Jayawardhana G.H.H
Jayawardhana G.H.H
4
Siriwardhana J.P.R
Siriwardhana J.P.R
5
M.D.M.M Ijas
M.D.M.M Ijas
1 SLIIT Business School , Malabe

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The; Internet is currently being utilized to enable faster business activities among businesses and consumers for various goods and services. However; Online Grocery Shopping (OGS) is not popular in Sri Lanka. But; nowadays, people will struggle to go to shops physically during this Covid-19 pandemic. Therefore; many customers have turned to online platforms to meet their needs. This; study investigates a significant impact on the dependent variable is customer loyalty, and independent variables are customer satisfaction, customer confidence, customer trust, and technology adoption, and age; as a moderator in the COVID-19 period. The; Technology Acceptance Model (TAM) is used to impart the theoretical foundation for this research. The; data was gathered through the questionnaire distributed online to 384 people, and the sampling method is the purposive sampling technique. Derived; from the results of a survey’s; statistical studies, the TAM’s; studies reveal the ability to investigate OGS adoption in the Colombo District. Once; the data collection is completed, the results will be analyzed using SPSS software and reading the multiple linear regression method.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Udanee Samarasinghe. 2026. \u201cFactors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 22 (GJMBR Volume 22 Issue E2): .

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Enhanced online grocery shopping loyalty factors after COVID-19 in Sri Lanka.
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GJMBR Volume 22 Issue E2
Pg. 39- 52
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: DDC Code: 658.8343 LCC Code: HF5415.52
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June 25, 2022

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The; Internet is currently being utilized to enable faster business activities among businesses and consumers for various goods and services. However; Online Grocery Shopping (OGS) is not popular in Sri Lanka. But; nowadays, people will struggle to go to shops physically during this Covid-19 pandemic. Therefore; many customers have turned to online platforms to meet their needs. This; study investigates a significant impact on the dependent variable is customer loyalty, and independent variables are customer satisfaction, customer confidence, customer trust, and technology adoption, and age; as a moderator in the COVID-19 period. The; Technology Acceptance Model (TAM) is used to impart the theoretical foundation for this research. The; data was gathered through the questionnaire distributed online to 384 people, and the sampling method is the purposive sampling technique. Derived; from the results of a survey’s; statistical studies, the TAM’s; studies reveal the ability to investigate OGS adoption in the Colombo District. Once; the data collection is completed, the results will be analyzed using SPSS software and reading the multiple linear regression method.

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Factors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka

Udanee Samarasinghe
Udanee Samarasinghe SLIIT Business School , Malabe
Wijesinghe A.G.L
Wijesinghe A.G.L
Jayawardhana G.H.H
Jayawardhana G.H.H
Siriwardhana J.P.R
Siriwardhana J.P.R
M.D.M.M Ijas
M.D.M.M Ijas

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