Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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The; Internet is currently being utilized to enable faster business activities among businesses and consumers for various goods and services. However; Online Grocery Shopping (OGS) is not popular in Sri Lanka. But; nowadays, people will struggle to go to shops physically during this Covid-19 pandemic. Therefore; many customers have turned to online platforms to meet their needs. This; study investigates a significant impact on the dependent variable is customer loyalty, and independent variables are customer satisfaction, customer confidence, customer trust, and technology adoption, and age; as a moderator in the COVID-19 period. The; Technology Acceptance Model (TAM) is used to impart the theoretical foundation for this research. The; data was gathered through the questionnaire distributed online to 384 people, and the sampling method is the purposive sampling technique. Derived; from the results of a survey’s; statistical studies, the TAM’s; studies reveal the ability to investigate OGS adoption in the Colombo District. Once; the data collection is completed, the results will be analyzed using SPSS software and reading the multiple linear regression method.
Udanee Samarasinghe. 2026. \u201cFactors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 22 (GJMBR Volume 22 Issue E2): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
Total Score: 105
Country: Colombia
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Udanee Samarasinghe, Wijesinghe A.G.L, Jayawardhana G.H.H, Siriwardhana J.P.R, M.D.M.M Ijas (PhD/Dr. count: 0)
View Count (all-time): 152
Total Views (Real + Logic): 1557
Total Downloads (simulated): 33
Publish Date: 2026 01, Fri
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Neural Networks and Rules-based Systems used to Find Rational and
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The; Internet is currently being utilized to enable faster business activities among businesses and consumers for various goods and services. However; Online Grocery Shopping (OGS) is not popular in Sri Lanka. But; nowadays, people will struggle to go to shops physically during this Covid-19 pandemic. Therefore; many customers have turned to online platforms to meet their needs. This; study investigates a significant impact on the dependent variable is customer loyalty, and independent variables are customer satisfaction, customer confidence, customer trust, and technology adoption, and age; as a moderator in the COVID-19 period. The; Technology Acceptance Model (TAM) is used to impart the theoretical foundation for this research. The; data was gathered through the questionnaire distributed online to 384 people, and the sampling method is the purposive sampling technique. Derived; from the results of a survey’s; statistical studies, the TAM’s; studies reveal the ability to investigate OGS adoption in the Colombo District. Once; the data collection is completed, the results will be analyzed using SPSS software and reading the multiple linear regression method.
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