Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs

Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs

Isabella Moreira Pereira De Vasconcellos

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Delane Botelho

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1 ESPM RJ a Brazil and ESC Business School- -Rennes-FR

GJMBR Volume 14 Issue A2

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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Isabella Moreira Pereira De Vasconcellos. 2014. \u201cFactors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 14 (GJMBR Volume 14 Issue A2): .

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GJMBR Volume 14 Issue A2
Pg. 23- 33

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

considering this variable perceived value and customer attitude

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Submission ReceivedDecember 8, 2013
RevisedDecember 8, 2013
Peer Review Double Blind
Handling Editor
Accepted January 3, 2014
Published January 15, 2014

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v1.2

Issue date

April 19, 2014

Language

English

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Article Matrices

Total Score: 102

Country: Brazil

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Isabella Moreira Pereira De Vasconcellos, Delane Botelho (PhD/Dr. count: 0)

View Count (all-time): 118

Total Views (Real + Logic): 4405

Total Downloads (simulated): 2396

Publish Date: 2014 04, Sat

Monthly Totals (Real + Logic):

Month 1: 33 views
Month 2: 51 views
Month 3: 57 views
Month 4: 40 views
Month 5: 43 views
Month 6: 38 views
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Month 144: 45 views

Total Views: 4405

Total Downloads: 2396

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