Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs

Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs

Isabella Moreira Pereira De Vasconcellos

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Delane Botelho

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École Supérieure de Commerce de Rennes

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Isabella Moreira Pereira De Vasconcellos. 2014. \u201cFactors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 14 (GJMBR Volume 14 Issue A2).

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GJMBR Volume 14 Issue A2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

considering this variable perceived value and customer attitude

Submission ReceivedDecember 8, 2013
Peer Review Double Blind
Handling Editor
Accepted January 3, 2014
Published January 15, 2014

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v1.2

Issue date

April 19, 2014

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Article Matrices

Total Score: 102

Country: Brazil

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Isabella Moreira Pereira De Vasconcellos, Delane Botelho (PhD/Dr. count: 0)

View Count (all-time): 168

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Publish Date: 2014 04, Sat

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Total Views: 4519

Total Downloads: 2381

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