Factors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh

1
Mohana Prasad. M
Mohana Prasad. M
2
Dr. D.Prasanna Kumar
Dr. D.Prasanna Kumar
1 KL UNIVERSITY

Send Message

To: Author

GJMBR Volume 16 Issue E5

Article Fingerprint

ReserarchID

419O9

Factors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

Consumer Behavior is a study of how individuals make decisions to spend their available resources like time, money and effort on consumption related items what they buy, why they buy, when they buy , where they buy, how often they buy and use a product or service for satisfying their needs. From a marketing point of view, the consumer behavior is, “the psychology of how consumers think, feel, reason and select between different alternatives like brands, products”. The consumer switching behavior is there in between both, companies and customers, because the consumer switching behavior restricts both parties to make long term relationships and even it breaks the pre-developed long term relationships. Similarly the consumer switching behavior is basically the behavior of consumers in shifting their attitude from one brand (product) to another brand (product). Due to this dramatic growth, the cellular industry all over the world has been witnessing fall in the costs of cellular services, very high growth rates in subscriber base, and increasing competition and deregulation.

13 Cites in Articles

References

  1. L Schiffman,L Kanuk,H Hansen (2008). Consumer Behaviour: A European Outlook.
  2. Philip Kotler (2008). Marketing Management.
  3. C Kothari (2014). Research Methodology: Methods & Techniques.
  4. S Kasande (2008). An investigation of switching costs and customer loyalty in the Indian cellular telephony industry.
  5. Labdhi India,Memorial Bhandari,Fund Unknown Title.
  6. Susan Keaveney (1995). Customer Switching Behavior in Service Industries: An Exploratory Study.
  7. J Lopez,Y Redondo,F Olivan (2006). The impact of customer relationship characteristics on customer switching behaviour: Differences between switchers and stayers.
  8. C Lovelock,J Wirtz (2007). Services Marketing: People, Technology, Strategy.
  9. G Madden (1993). Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics.
  10. V Mallikarjuna,G Mohan,D Kumar (2011). Customer switching of mobile industry: An analysis of prepaid mobile customers in AP circle of India.
  11. Abdullah Md,Al Jamil,Md,Shahadat Hossian,Md Sunny,Hasan (2015). Factors influencing the Behavior of the mobile phone users to switch their mobile telecommunication operators in Bangladesh.
  12. Charles Bingham,Jason Careiro,Antew Dejene,Alma Krilic,Emily Sadowski (2005). Michel Foucault on René Magritte: Embracing the Treason of What We Teach.
  13. Rajkumar Paulrajan,Harish Rajkumar (2011). Service Quality and Customers preference of Cellular Mobile Service Providers.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Mohana Prasad. M. 2016. \u201cFactors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5): .

Download Citation

Issue Cover
GJMBR Volume 16 Issue E5
Pg. 23- 31
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification: JEL Code: M30
Version of record

v1.2

Issue date

December 8, 2016

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 3548
Total Downloads: 1916
2026 Trends
Research Identity (RIN)
Related Research

Published Article

Consumer Behavior is a study of how individuals make decisions to spend their available resources like time, money and effort on consumption related items what they buy, why they buy, when they buy , where they buy, how often they buy and use a product or service for satisfying their needs. From a marketing point of view, the consumer behavior is, “the psychology of how consumers think, feel, reason and select between different alternatives like brands, products”. The consumer switching behavior is there in between both, companies and customers, because the consumer switching behavior restricts both parties to make long term relationships and even it breaks the pre-developed long term relationships. Similarly the consumer switching behavior is basically the behavior of consumers in shifting their attitude from one brand (product) to another brand (product). Due to this dramatic growth, the cellular industry all over the world has been witnessing fall in the costs of cellular services, very high growth rates in subscriber base, and increasing competition and deregulation.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Factors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh

Mohana Prasad. M
Mohana Prasad. M KL UNIVERSITY
Dr. D.Prasanna Kumar
Dr. D.Prasanna Kumar

Research Journals