Factors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh

Factors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh

Mohana Prasad. M

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Dr. D.Prasanna Kumar

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Koneru Lakshmaiah Education Foundation

Factors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh

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Abstract

Consumer Behavior is a study of how individuals make decisions to spend their available resources like time, money and effort on consumption related items what they buy, why they buy, when they buy , where they buy, how often they buy and use a product or service for satisfying their needs. From a marketing point of view, the consumer behavior is, “the psychology of how consumers think, feel, reason and select between different alternatives like brands, products”. The consumer switching behavior is there in between both, companies and customers, because the consumer switching behavior restricts both parties to make long term relationships and even it breaks the pre-developed long term relationships. Similarly the consumer switching behavior is basically the behavior of consumers in shifting their attitude from one brand (product) to another brand (product). Due to this dramatic growth, the cellular industry all over the world has been witnessing fall in the costs of cellular services, very high growth rates in subscriber base, and increasing competition and deregulation.

References

13 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Mohana Prasad. M. 2016. \u201cFactors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5).

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GJMBR Volume 16 Issue E5

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M30

Submission ReceivedDecember 16, 2015
Peer Review Double Blind
Handling Editor
Accepted January 1, 2016
Published January 15, 2016

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v1.2

Issue date

December 8, 2016

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Mohana Prasad. M, Dr. D.Prasanna Kumar (PhD/Dr. count: 1)

View Count (all-time): 188

Total Views (Real + Logic): 3594

Total Downloads (simulated): 1822

Publish Date: 2016 12, Thu

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Total Views: 3594

Total Downloads: 1822

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