Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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Large amount of money is spent in contracting celebrity endorser to promote firms’ brands. The purpose of this study was to reveal factors predicting the effectiveness of celebrity endorsement advertising from HND marketing student’s perspective. The study utilized quantitative research design, Correlational and descriptive analysis via SPSS. The study collected both primary data via questionnaire and secondary data via literature review. Convenient sampling techniques were used. Questionnaire was employed by using five-point Likert scale. The study found the important role of choosing a celebrity that possesses trust, expertise, attractive and overall credibility. The study concludes that the celebrity endorsement is an effective tool for advertising. The researchers suggest providing training to celebrity endorsers by firms before using them for such purposes.
Mohammed Majeed. 2020. \u201cFactors Predicting the Effectiveness of Celebrity Endorsement Advertising: HND Marketing Students Perspective\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E1): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
Total Score: 103
Country: Ghana
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Mohammed Majeed, Ahmed Tijani, Abdulai Yaquob (PhD/Dr. count: 0)
View Count (all-time): 138
Total Views (Real + Logic): 2324
Total Downloads (simulated): 1258
Publish Date: 2020 02, Sat
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Neural Networks and Rules-based Systems used to Find Rational and
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Large amount of money is spent in contracting celebrity endorser to promote firms’ brands. The purpose of this study was to reveal factors predicting the effectiveness of celebrity endorsement advertising from HND marketing student’s perspective. The study utilized quantitative research design, Correlational and descriptive analysis via SPSS. The study collected both primary data via questionnaire and secondary data via literature review. Convenient sampling techniques were used. Questionnaire was employed by using five-point Likert scale. The study found the important role of choosing a celebrity that possesses trust, expertise, attractive and overall credibility. The study concludes that the celebrity endorsement is an effective tool for advertising. The researchers suggest providing training to celebrity endorsers by firms before using them for such purposes.
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