Film Marketing Technique in Bangladesh-is YouTube Trailer the Most Effective Tool?

Film Marketing Technique in Bangladesh-is YouTube Trailer the Most Effective Tool?

Shaolin Shaon

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University of Dhaka

Film Marketing Technique in Bangladesh-is YouTube Trailer the Most Effective Tool?

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Abstract

In recent times, the film industry is becoming precisely phenomenon worldwide. But formerly gathering knowledge about this specific issue, film marketing theory,strategy, policy, and hierarchical procedure should maintain while practising. The research undertakes the historical analysis of films from the very past, several marketing policies and practice of Bangla movies and tries to identify their strategy of marketing. The questionnaire includes in-depth interviews of the audiences, and the sampling procedure is purposive sampling. The samples collected throughout the study explores the ethical issues of the essential film marketing techniques. Drawing on, the uses and Gratifications model of Active Audience Theory, this study discovers the methods and conclude that YouTube Trailer is the most compelling film marketing technique. Therefore, identification of the marketing strategy is supportive of the film to be blockbuster or successful in the theatre, and marketing of a movie generates countless impact to be widespread in the audience.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Shaolin Shaon. 2019. \u201cFilm Marketing Technique in Bangladesh-is YouTube Trailer the Most Effective Tool?\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 19 (GJHSS Volume 19 Issue A11).

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GJHSS Volume 19 Issue A11

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification FOR Code: 410199

Submission ReceivedDecember 16, 2018
Peer Review Double Blind
Handling Editor
Accepted January 1, 2019
Published January 15, 2019

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October 4, 2019

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