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Food advertising to children is a frequent burning question that is at the center of the debate. And the purpose of this paper is to critically investigate the assertions and the indication. Several issues are examined: the children’s understanding of advertising, the content of advertising to children, children’s food choice and behavior, and the effect of advertising on food choice. Recognized conclusions are the following: that children understand the function of advertising from the age of 5-9 years, although there are some limitations on how effectively they apply this knowledge; that children play an active role in food choice in families; that children’s dietary preferences and habits are well-established before advertising is understood; and that advertising’s role in children’s food choices and preferences is multi-factorial and complex. The sample of 100 respondents was selected through random sampling all over the country. The study found that food promotion by TV advertising affects children’s food preferences, knowledge, and behavior.
Sutapa Chowdhury. 2020. \u201cFood and Beverage Advertising Influences Children’s Food Choices: An Assessment of Advertising on Bangladeshi TV Channel\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 20 (GJHSS Volume 20 Issue A16): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
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Total Score: 103
Country: Bangladesh
Subject: Global Journal of Human-Social Science - A: Arts & Humanities
Authors: Sutapa Chowdhury, Simu Dey, Iftekhar Hossain (PhD/Dr. count: 0)
View Count (all-time): 160
Total Views (Real + Logic): 2247
Total Downloads (simulated): 1040
Publish Date: 2020 10, Wed
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Food advertising to children is a frequent burning question that is at the center of the debate. And the purpose of this paper is to critically investigate the assertions and the indication. Several issues are examined: the children’s understanding of advertising, the content of advertising to children, children’s food choice and behavior, and the effect of advertising on food choice. Recognized conclusions are the following: that children understand the function of advertising from the age of 5-9 years, although there are some limitations on how effectively they apply this knowledge; that children play an active role in food choice in families; that children’s dietary preferences and habits are well-established before advertising is understood; and that advertising’s role in children’s food choices and preferences is multi-factorial and complex. The sample of 100 respondents was selected through random sampling all over the country. The study found that food promotion by TV advertising affects children’s food preferences, knowledge, and behavior.
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