Food and Beverage Advertising Influences Children’s Food Choices: An Assessment of Advertising on Bangladeshi TV Channel

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Sutapa Chowdhury
Sutapa Chowdhury
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Simu Dey
Simu Dey
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Iftekhar Hossain
Iftekhar Hossain

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Food and Beverage Advertising Influences Children’s Food Choices: An Assessment of Advertising on Bangladeshi TV Channel

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Abstract

Food advertising to children is a frequent burning question that is at the center of the debate. And the purpose of this paper is to critically investigate the assertions and the indication. Several issues are examined: the children’s understanding of advertising, the content of advertising to children, children’s food choice and behavior, and the effect of advertising on food choice. Recognized conclusions are the following: that children understand the function of advertising from the age of 5-9 years, although there are some limitations on how effectively they apply this knowledge; that children play an active role in food choice in families; that children’s dietary preferences and habits are well-established before advertising is understood; and that advertising’s role in children’s food choices and preferences is multi-factorial and complex. The sample of 100 respondents was selected through random sampling all over the country. The study found that food promotion by TV advertising affects children’s food preferences, knowledge, and behavior.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sutapa Chowdhury. 2020. \u201cFood and Beverage Advertising Influences Children’s Food Choices: An Assessment of Advertising on Bangladeshi TV Channel\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 20 (GJHSS Volume 20 Issue A16): .

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Issue Cover
GJHSS Volume 20 Issue A16
Pg. 23- 32
Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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v1.2

Issue date

October 21, 2020

Language
en
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Food advertising to children is a frequent burning question that is at the center of the debate. And the purpose of this paper is to critically investigate the assertions and the indication. Several issues are examined: the children’s understanding of advertising, the content of advertising to children, children’s food choice and behavior, and the effect of advertising on food choice. Recognized conclusions are the following: that children understand the function of advertising from the age of 5-9 years, although there are some limitations on how effectively they apply this knowledge; that children play an active role in food choice in families; that children’s dietary preferences and habits are well-established before advertising is understood; and that advertising’s role in children’s food choices and preferences is multi-factorial and complex. The sample of 100 respondents was selected through random sampling all over the country. The study found that food promotion by TV advertising affects children’s food preferences, knowledge, and behavior.

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Food and Beverage Advertising Influences Children’s Food Choices: An Assessment of Advertising on Bangladeshi TV Channel

Sutapa Chowdhury
Sutapa Chowdhury
Simu Dey
Simu Dey
Iftekhar Hossain
Iftekhar Hossain

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