Front-End Activities Promote Front-End Performance?-The Moderating Effect of Front-End Uncertainty

1
md.Eanamul Haque Nizam
md.Eanamul Haque Nizam B.Sc In Textile Engineering (BD)M.Sc in Textile Engineering (BD)M.Sc in Fashion Design and Engineering (China)
2
Prof. Cao Yong
Prof. Cao Yong
3
Md Shariful Islam
Md Shariful Islam
4
Sun Hilen
Sun Hilen
5
Md. Eanamul Haque Nizam
Md. Eanamul Haque Nizam
1 Wuhan Textile University, Hubie Provience, China

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GJMBR Volume 17 Issue B2

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This study selected Chinese manufacturing parts industry employees as the research object, through questionnaire investigation, empirical analysis of fuzzy front end (FFE) of new product development (NPD) performance mechanism, and focus on the front end performance intermediary role between the two. The FFE activity has a positive effect on the front-end performance; uncertainty between Learning Strategic and front end performance has a negative moderating effect; uncertainty has a negative moderating effect between Stakeholders and involvement front end performance. Uncertainty has a negative moderating effect between Information collection and front-end performance. The research results not only have theoretical implications for the in-depth study of the management of fuzzy front-end activities, but also have important practical significance for the development of the new product development in china.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

md.Eanamul Haque Nizam. 2017. \u201cFront-End Activities Promote Front-End Performance?-The Moderating Effect of Front-End Uncertainty\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 17 (GJMBR Volume 17 Issue B2): .

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Issue Cover
GJMBR Volume 17 Issue B2
Pg. 35- 47
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-B Classification: JEL Code: M10
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v1.2

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May 24, 2017

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English

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This study selected Chinese manufacturing parts industry employees as the research object, through questionnaire investigation, empirical analysis of fuzzy front end (FFE) of new product development (NPD) performance mechanism, and focus on the front end performance intermediary role between the two. The FFE activity has a positive effect on the front-end performance; uncertainty between Learning Strategic and front end performance has a negative moderating effect; uncertainty has a negative moderating effect between Stakeholders and involvement front end performance. Uncertainty has a negative moderating effect between Information collection and front-end performance. The research results not only have theoretical implications for the in-depth study of the management of fuzzy front-end activities, but also have important practical significance for the development of the new product development in china.

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Front-End Activities Promote Front-End Performance?-The Moderating Effect of Front-End Uncertainty

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