Gender Equality on The Label’s Children’s Book Covers Boitatá Editorial: A Multimodal Look

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Flaviane Faria Carvalho
Flaviane Faria Carvalho
2
Jaíne Reis Martins
Jaíne Reis Martins

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In recent decades, the publishing market and the classroom have sought to accept the demands defended by social movements regarding the promotion of affirmative actions in favor of equality and diversity. In this context, issues of gender, race, as well as female representation in different spaces stand out. In this sense, this research aims to analyze the representation of gender equality on the covers of four children’s books published by Boitatá, the children’s seal of Boitempo Editora, based on the foundations of Multimodal Social Semiotics (KRESS; VAN LEEUWEN, 1996) which conceives language as a semiotic system of choices and is not restricted only to the linguistic semiotic mode, but to other semiotic modes, such as the visual. As for the methodological categories of analysis, the visual metafunctions proposed by the Grammar of Visual Design were adopted, precisely the representational, interactive and compositional meanings.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Flaviane Faria Carvalho. 2026. \u201cGender Equality on The Label’s Children’s Book Covers Boitatá Editorial: A Multimodal Look\u201d. Global Journal of Human-Social Science - G: Linguistics & Education GJHSS-G Volume 23 (GJHSS Volume 23 Issue G12): .

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Women’s social issues in children's books.
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GJHSS Volume 23 Issue G12
Pg. 1- 11
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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January 5, 2024

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English

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In recent decades, the publishing market and the classroom have sought to accept the demands defended by social movements regarding the promotion of affirmative actions in favor of equality and diversity. In this context, issues of gender, race, as well as female representation in different spaces stand out. In this sense, this research aims to analyze the representation of gender equality on the covers of four children’s books published by Boitatá, the children’s seal of Boitempo Editora, based on the foundations of Multimodal Social Semiotics (KRESS; VAN LEEUWEN, 1996) which conceives language as a semiotic system of choices and is not restricted only to the linguistic semiotic mode, but to other semiotic modes, such as the visual. As for the methodological categories of analysis, the visual metafunctions proposed by the Grammar of Visual Design were adopted, precisely the representational, interactive and compositional meanings.

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Gender Equality on The Label’s Children’s Book Covers Boitatá Editorial: A Multimodal Look

Flaviane Faria Carvalho
Flaviane Faria Carvalho
Jaíne Reis Martins
Jaíne Reis Martins

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