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Globalization involves the process of stretching or extending and intensifying human activities, relations and networks across the globe, and it has produced complex interactions between different cultures. Different cultural values are practiced in Nigeria through the process of globalization. This study investigates the effect of globalization on African culture with particular reference to Nigeria. The study specifically examines the effect of globalization on the value system in Nigeria and the effect of globalization on changes in language in Nigeria. A sample of 350 was selected for the study through purposive sampling technique. A pilot test was carried out in the study to determine the reliability of the instrument. Data collected for the study were tested using simple linear regression analysis with the aid of the Statistical Package for Social Sciences (SPSS 23). The findings of the study revealed that globalization has a significant effect on the value system in Nigeria. The research also indicates a significant effect of globalization on changes in language in Nigeria.
Emmanuel Lubem Asenge. 2020. \u201cGlobalization and African Culture: The Nigerian Experience\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 20 (GJMBR Volume 20 Issue B5): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 102
Country: Nigeria
Subject: Global Journal of Management and Business Research - B: Economic & Commerce
Authors: Asenge, Emmanuel Lubem (PhD/Dr. count: 0)
View Count (all-time): 161
Total Views (Real + Logic): 2534
Total Downloads (simulated): 1137
Publish Date: 2020 05, Fri
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Globalization involves the process of stretching or extending and intensifying human activities, relations and networks across the globe, and it has produced complex interactions between different cultures. Different cultural values are practiced in Nigeria through the process of globalization. This study investigates the effect of globalization on African culture with particular reference to Nigeria. The study specifically examines the effect of globalization on the value system in Nigeria and the effect of globalization on changes in language in Nigeria. A sample of 350 was selected for the study through purposive sampling technique. A pilot test was carried out in the study to determine the reliability of the instrument. Data collected for the study were tested using simple linear regression analysis with the aid of the Statistical Package for Social Sciences (SPSS 23). The findings of the study revealed that globalization has a significant effect on the value system in Nigeria. The research also indicates a significant effect of globalization on changes in language in Nigeria.
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