Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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8R017
Ali Asad
Consumers’ awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers’ environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 300 completed responses were collected in the survey. Responses were randomly drawn from students in a university campus in the Multan, Pakistan. Their participation was purely voluntary. Results authenticated that consumers’ awareness of price and brand image significantly influences their purchasing decision of green products. A person having some concern for the environment and its brand image would have a stronger preference to buy a green product. Findings could provide fruitful insights for environmental sustainability in Pakistan.
Ali Asad. 2014. \u201cGreen Awareness Effects on Consumers Purchasing Decision: A Case of Pakistan.\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E6): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
The methods for personal identification and authentication are no exception.
Total Score: 103
Country: Pakistan
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Muhammad Azhar Hussain, Muhammad Fayyaz Khokhar, Ali Asad (PhD/Dr. count: 0)
View Count (all-time): 122
Total Views (Real + Logic): 4420
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Publish Date: 2014 11, Mon
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Neural Networks and Rules-based Systems used to Find Rational and
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Consumers’ awareness on products marketed in green marketing is important in guiding their purchasing decision of green products. This study aims to examine the influence of consumers’ environmental concerns, awareness of green product, price and brand image on their purchasing decision of green products. A total of 300 completed responses were collected in the survey. Responses were randomly drawn from students in a university campus in the Multan, Pakistan. Their participation was purely voluntary. Results authenticated that consumers’ awareness of price and brand image significantly influences their purchasing decision of green products. A person having some concern for the environment and its brand image would have a stronger preference to buy a green product. Findings could provide fruitful insights for environmental sustainability in Pakistan.
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