Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products

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Wong Fui Yeng
Wong Fui Yeng
2
Rashad Yazdanifard
Rashad Yazdanifard
1 Help College of Arts and Technology

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Environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm will be benefited once green marketing strategy is applied.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Wong Fui Yeng. 2015. \u201cGreen marketing: A Study of Consumers Buying Behavior in Relation to Green Products\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E5): .

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GJMBR Volume 15 Issue E5
Pg. 17- 23
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M31
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v1.2

Issue date

June 1, 2015

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English

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Environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm will be benefited once green marketing strategy is applied.

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Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products

Wong Fui Yeng
Wong Fui Yeng Help College of Arts and Technology
Rashad Yazdanifard
Rashad Yazdanifard

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