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Green Marketing: A Study of Consumers’ Buying Behavior in Relation to Green Products

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Green Marketing: A Study of Consumers’ Buying Behavior in Relation to Green Products

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Abstract

Environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm will be benefited once green marketing strategy is applied.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Wong FuiYeng, Rashad Yazdanifard. 2015. "Green Marketing: A Study of Consumers’ Buying Behavior in Relation to Green Products". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 19 (E5)).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification JEL Code: M31
Version of record
v1.2

Issue date
May 4, 2015

Language
English
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Green Marketing: A Study of Consumers’ Buying Behavior in Relation to Green Products

Rashad Yazdanifard
Rashad Yazdanifard