Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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As time goes by Consumers tend to be more aware about the environment and this have changed their attitude and perceptions towards the environment. The fact that consumers are exposed to open information about the harmful products and their long term effects on the environment, this has affected their purchasing decision, and not to mention that consumers are stepping forward towards the greener products as marketers are using different strategies to persuade them to buy products that are considered to be environmentally-friendly. Ecological issues are still the major concern toward the whole world and people. Air contamination, deforestation and greenhouse impacts are the major natural issues that have happened till now alongside the activities of a person. In fact, consumers’ concerns about the environment have encouraged the marketers to change their strategies and adopt a marketing strategy called “Green marketing”. So this research focuses on what makes green marketing successful, consumers’ behavior and their perceptions towards green products, the reason why marketers decided to adopt green marketing and how marketers can implement the green marketing mix.
Aman Diglel. 2014. \u201cGreen Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 102
Country: Malaysia
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Aman Diglel, Rashad Yazdanifard (PhD/Dr. count: 0)
View Count (all-time): 142
Total Views (Real + Logic): 4339
Total Downloads (simulated): 2225
Publish Date: 2014 12, Wed
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Neural Networks and Rules-based Systems used to Find Rational and
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As time goes by Consumers tend to be more aware about the environment and this have changed their attitude and perceptions towards the environment. The fact that consumers are exposed to open information about the harmful products and their long term effects on the environment, this has affected their purchasing decision, and not to mention that consumers are stepping forward towards the greener products as marketers are using different strategies to persuade them to buy products that are considered to be environmentally-friendly. Ecological issues are still the major concern toward the whole world and people. Air contamination, deforestation and greenhouse impacts are the major natural issues that have happened till now alongside the activities of a person. In fact, consumers’ concerns about the environment have encouraged the marketers to change their strategies and adopt a marketing strategy called “Green marketing”. So this research focuses on what makes green marketing successful, consumers’ behavior and their perceptions towards green products, the reason why marketers decided to adopt green marketing and how marketers can implement the green marketing mix.
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