Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products

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Aman Diglel
Aman Diglel
2
Rashad Yazdanifard
Rashad Yazdanifard
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GJMBR Volume 14 Issue E7

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As time goes by Consumers tend to be more aware about the environment and this have changed their attitude and perceptions towards the environment. The fact that consumers are exposed to open information about the harmful products and their long term effects on the environment, this has affected their purchasing decision, and not to mention that consumers are stepping forward towards the greener products as marketers are using different strategies to persuade them to buy products that are considered to be environmentally-friendly. Ecological issues are still the major concern toward the whole world and people. Air contamination, deforestation and greenhouse impacts are the major natural issues that have happened till now alongside the activities of a person. In fact, consumers’ concerns about the environment have encouraged the marketers to change their strategies and adopt a marketing strategy called “Green marketing”. So this research focuses on what makes green marketing successful, consumers’ behavior and their perceptions towards green products, the reason why marketers decided to adopt green marketing and how marketers can implement the green marketing mix.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Aman Diglel. 2014. \u201cGreen Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7): .

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Issue Cover
GJMBR Volume 14 Issue E7
Pg. 11- 17
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

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December 17, 2014

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English

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As time goes by Consumers tend to be more aware about the environment and this have changed their attitude and perceptions towards the environment. The fact that consumers are exposed to open information about the harmful products and their long term effects on the environment, this has affected their purchasing decision, and not to mention that consumers are stepping forward towards the greener products as marketers are using different strategies to persuade them to buy products that are considered to be environmentally-friendly. Ecological issues are still the major concern toward the whole world and people. Air contamination, deforestation and greenhouse impacts are the major natural issues that have happened till now alongside the activities of a person. In fact, consumers’ concerns about the environment have encouraged the marketers to change their strategies and adopt a marketing strategy called “Green marketing”. So this research focuses on what makes green marketing successful, consumers’ behavior and their perceptions towards green products, the reason why marketers decided to adopt green marketing and how marketers can implement the green marketing mix.

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Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products

Aman Diglel
Aman Diglel HELP CAT UNIVERSITY
Rashad Yazdanifard
Rashad Yazdanifard

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