Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products

Aman Diglel; Rashad Yazdanifard

Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products

Aman Diglel * §

Contact

Rashad Yazdanifard ‡

Contact

§ HELP CAT UNIVERSITY

‡ Limkokwing University of Creativity Technology

Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products

Article Fingerprint

ReserarchID

27YTZ

Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant

This converted HTML version may contain rendering inconsistencies. Please refer to the PDF for the authoritative version, or click here to provide feedback.

Abstract

As time goes by Consumers tend to be more aware about the environment and this have changed their attitude and perceptions towards the environment. The fact that consumers are exposed to open information about the harmful products and their long term effects on the environment, this has affected their purchasing decision, and not to mention that consumers are stepping forward towards the greener products as marketers are using different strategies to persuade them to buy products that are considered to be environmentally-friendly. Ecological issues are still the major concern toward the whole world and people. Air contamination, deforestation and greenhouse impacts are the major natural issues that have happened till now alongside the activities of a person. In fact, consumers’ concerns about the environment have encouraged the marketers to change their strategies and adopt a marketing strategy called “Green marketing”. So this research focuses on what makes green marketing successful, consumers’ behavior and their perceptions towards green products, the reason why marketers decided to adopt green marketing and how marketers can implement the green marketing mix.

References

24 Cites in Article

Reference Format

1. Agyeman1 (2014). Consumers' buying behavior towards green products: An exploratory study. International journal of management research and business strategy, 5, 189-197.
2. Muntaha Anvar,Venter (2014). Attitudes and Purchase Behaviour of Green Products among Generation Y Consumers in South Africa. Mediterranean Journal of Social Sciences, 5, 183194.
3. Arora (2014). Willingness or Leeriness Towards Green Marketing Initiatives -An Educated Customer Perspective -An Empirical Study of Punjab. Global Journal of Finance and Management, 6, 1-8.
4. Awan,Raza (2010). The role of green marketing in development of consumer behavior towards green energy. MIMA -International Marketing Master Thesis, 1-80.
5. Banytė,Brazionienė,Gadeikienė (2010). Investigation of green consumer profile: A case of Lithuanian market of eco-friendly food products. economics and management, 374-383.
6. Boztepe (2012). Green Marketing and Its Impact on Consumer Buying Behavior. European Journal of Economic and Political Studies, 5(1), 5-21.
7. Bukhari (2011). Green Marketing and its impact on consumer behavior. European Journal of Business and Management, 3, 375-383.
8. Cherian Jacob (2012). Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products. Canadian Center of Science and Education, 8, 117126.
9. Delafrooz,Taleghani,Nouri (2013). Effect of green marketing on consumer purchase behavior. A Qatar Foundation Acadamic journal, 2-9.
10. Deshwal (2012). Green marketing: issues and challenges. ZENITH International Journal of Business Economics & Management Research, 2(6), 105114.
11. Dua (2013). Green marketing-the growing marketing mantra. VSRD International Journal of Business and Management Research, 3, 447-452.
12. Ghoshal (2008). Green marketing-a changing concept in changing time. GHS-IMR, Kanpur for it'sesteemed management journal, 2, 1-24.
13. K Sudhalakshm,K Chinnadorai (2014). Global Journal of Commerce & Management Perspective. Global journal of commerce& management perspective, 3(4), 109-112.
14. Kiran (2012). International Journal of Management and Social Sciences Research. International Journal of Management and Social Sciences Research (IJMSSR), 1, 18-24.
15. Maheshwari (2014). Awareness of green marketing and its influence on buying behavior of consumers: special reference to Madhya Pradesh, India. AIMA Journal of Management & Research, 8(1/4)
16. N Hashem (2011). The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer's mental image. International Journal of Business and Social Science, 2, 92-101.
17. Ottman (2011). Moving Sustainability Forward: A Road Map for Consumer Marketers. Moving Sustainability Forward: A Road Map for Consumer Marketers
18. P Thulasimani (2012). Green products and green marketing. International Journal of Research in Finance & Marketing, 2(2), 448-453.
19. Elham Rahbar,Nabsiah Abdul Wahid (2011). Investigation of green marketing tools' effect on consumers' purchase behavior. Business Strategy Series, 12(2), 73-83.
20. Prof. Prof. Jatin K. Modi (2012). Green Marketing and Sustainable Development Challenges and Opportunities. Indian Journal of Applied Research, 4(1), 323-326.
21. Sharma (2011). Changing consumer behaviour with respect to green marketing-A case study of consumer durables and retailing. International Journal of Multidisciplinary Research, 1(4), 152-162.
22. Shil (2012). Evolution and future of environmental marketing. Asia Pacific Journal of Marketing & Management Review, 1, 74-81.
23. Tobler (2011). Green consumer behavior: consumers' knowledge and willingness to act proenvironmentally. Green consumer behavior: consumers' knowledge and willingness to act proenvironmentally
24. Yazdanifard,Mercy (2011). The impact of Green Marketing on Customer satisfaction and Environmental safety. International Conference on Computer Communication and Management, 5, 637641.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Aman Diglel, Rashad Yazdanifard. 2014. "Green Marketing: Itas Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 14 Issue E7

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Consumer Behavior geen consumer green marketing green marketing mix

Classification

GJMBR-E Classification JEL Code: G19

Submission ReceivedDecember 10, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 17, 2014

Language

English

Order Article Reprint

Experience in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Aman Diglel, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 390

Total Views (Real + Logic): 1062

Total Downloads (simulated): 79

Publish Date: 2014 01, Wed

Monthly Totals (Real + Logic):

Month 1: 58 views
Month 2: 46 views
Month 3: 39 views
Month 4: 37 views
Month 5: 51 views
Month 6: 36 views
Month 7: 37 views
Month 8: 27 views
Month 9: 45 views
Month 10: 34 views
Month 11: 25 views
Month 12: 21 views
Month 13: 30 views
Month 14: 28 views
Month 15: 24 views
Month 16: 19 views
Month 17: 11 views
Month 18: 45 views
Month 19: 27 views
Month 20: 22 views
Month 21: 27 views
Month 22: 13 views
Month 23: 40 views
Month 24: 46 views
Month 25: 24 views
Month 26: 34 views
Month 27: 46 views
Month 28: 32 views
Month 29: 34 views
Month 30: 29 views
Month 31: 23 views
Month 32: 44 views
Month 33: 44 views
Month 34: 20 views
Month 35: 28 views
Month 36: 29 views
Month 37: 24 views
Month 38: 36 views
Month 39: 16 views
Month 40: 10 views
Month 41: 39 views
Month 42: 26 views
Month 43: 35 views
Month 44: 41 views
Month 45: 21 views
Month 46: 36 views
Month 47: 27 views
Month 48: 17 views
Month 49: 20 views
Month 50: 21 views
Month 51: 11 views
Month 52: 38 views
Month 53: 47 views
Month 54: 40 views
Month 55: 18 views
Month 56: 40 views
Month 57: 35 views
Month 58: 41 views
Month 59: 34 views
Month 60: 38 views
Month 61: 27 views
Month 62: 38 views
Month 63: 42 views
Month 64: 23 views
Month 65: 44 views
Month 66: 31 views
Month 67: 39 views
Month 68: 36 views
Month 69: 28 views
Month 70: 38 views
Month 71: 15 views
Month 72: 26 views
Month 73: 33 views
Month 74: 20 views
Month 75: 25 views
Month 76: 35 views
Month 77: 30 views
Month 78: 31 views
Month 79: 22 views
Month 80: 23 views
Month 81: 29 views
Month 82: 29 views
Month 83: 18 views
Month 84: 33 views
Month 85: 35 views
Month 86: 33 views
Month 87: 41 views
Month 88: 15 views
Month 89: 17 views
Month 90: 27 views
Month 91: 23 views
Month 92: 39 views
Month 93: 22 views
Month 94: 40 views
Month 95: 35 views
Month 96: 19 views
Month 97: 34 views
Month 98: 13 views
Month 99: 33 views
Month 100: 35 views
Month 101: 42 views
Month 102: 23 views
Month 103: 31 views
Month 104: 38 views
Month 105: 42 views
Month 106: 35 views
Month 107: 44 views
Month 108: 38 views
Month 109: 29 views
Month 110: 23 views
Month 111: 23 views
Month 112: 31 views
Month 113: 37 views
Month 114: 33 views
Month 115: 21 views
Month 116: 17 views
Month 117: 25 views
Month 118: 33 views
Month 119: 33 views
Month 120: 45 views
Month 121: 28 views
Month 122: 21 views
Month 123: 28 views
Month 124: 33 views
Month 125: 29 views
Month 126: 22 views
Month 127: 33 views
Month 128: 19 views
Month 129: 42 views
Month 130: 29 views
Month 131: 21 views
Month 132: 37 views
Month 133: 45 views
Month 134: 44 views
Month 135: 48 views
Month 136: 66 views
Month 137: 40 views
Month 138: 39 views
Month 139: 39 views
Month 140: 26 views
Month 141: 31 views
Month 142: 33 views
Month 143: 37 views
Month 144: 19 views
Month 145: 26 views
Month 146: 30 views
Month 147: 40 views
Month 148: 26 views
Month 149: 18 views
Month 150: 41 views
Month 151: 61 views
Month 152: 44 views
Month 153: 68 views
Month 154: 43 views

Total Views: 1.1K

Total Downloads: 79

All Trends