Green Mobile Telecommunication: Assessment and Implementation A Consumer Perspective in Lebanon

Atef Harb; Michel Zoghby; Nancy Kanbar

Green Mobile Telecommunication: Assessment and Implementation A Consumer Perspective in Lebanon

Atef Harb * §

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Michel Zoghby

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Nancy Kanbar

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§ Notre Dame University

Green Mobile Telecommunication: Assessment and Implementation A Consumer Perspective in Lebanon

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Abstract

Mobile telecommunications’ sector is one of the fastest developing sectors in the world. Both high usage and demand gather to show how this sector is increasing especially with the energy resources it requires to operate. Mobile telecommunications has a direct effect on the environment related to the usage (users’ behavior, network’s interaction, power and energy saving, etc.). The main objectives of this research are to assess the consumers’ awareness and willingness to pay in order to go green in mobile telecommunication, while measuring the attitudes, perceived behavioral control, and subjective norms that affect the consumers’ intentions to go green in mobile telecommunications. The theory of planned behavior is used as the conceptual framework to assess the consumers’ intention and behavior towards green telecommunication. A Questionnaire on the theory of planned behavior was built, translated and face to face self-administered interviews were conducted four areas in Lebanon (Jdeideh, Haret Hreik, Roueis, and Maameltein) that were selected based on the traffic profile (voice and data), number of distinct users, locations, population, and workplaces. Results show that most of the Lebanese consumers are aware of the negative environmental and health impacts of telecommunications.

References

23 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Atef Harb, Michel Zoghby, Nancy Kanbar. 2014. "Green Mobile Telecommunication: Assessment and Implementation A Consumer Perspective in Lebanon". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E6).

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GJMBR Volume 14 Issue E6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

behavioral control Environmental awareness green mobile telecommunication health degradatio planned behavior subjective norms willingness to pay

Classification

GJMBR-E Classification JEL Code: N30

D11

M39

Submission ReceivedDecember 16, 2013
Peer Review Double Blind
Handling Editor
Accepted January 1, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

November 10, 2014

Language

English

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Article Matrices

Total Score: 150

Country: Lebanon

Subject: Global Journal of Management and Business Research

Authors: Michel Zoghby, Nancy Kanbar, Atef Harb (PhD/Dr. count: 0)

View Count (all-time): 292

Total Views (Real + Logic): 1011

Total Downloads (simulated): 78

Publish Date: 2014 01, Wed

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Total Views: 1K

Total Downloads: 78

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