Guerrilla Marketing; A Successful Business Model for Xiaomi

Ong Khai Lun; Rashad Yazdanifard

Guerrilla Marketing; A Successful Business Model for Xiaomi

Ong Khai Lun * §

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Rashad Yazdanifard

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§ HELP College of Arts and Technology

Guerrilla Marketing; A Successful Business Model for Xiaomi

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Abstract

As consumers are shifting away from the traditional marketing campaign, companies need different marketing campaign to continue to differentiate themselves from other companies. One of the latest marketing trends is guerrilla marketing. Guerrilla marketing is a type of marketing campaign that uses unique, extreme and eye-catching to attract more customers. This article is to explore guerrilla marketing and how it became a successful business model for Xiaomi. Besides that, Word-of-Mouth will also be explored and how it becomes an important element in guerrilla marketing. This article will increase the understanding of guerrilla marketing and how Xiaomi utilize it.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ong Lun, Rashad Yazdanifard. 2014. "Guerrilla Marketing; A Successful Business Model for Xiaomi". Global Journal of Human-Social Science, Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7).

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GJHSS Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

guerrilla marketing word-of-mouth xiaom i

Classification

GJHSS-E Classification FOR Code: 150599

Submission ReceivedDecember 11, 2013
Peer Review Double Blind
Handling Editor
Accepted January 4, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 6, 2014

Language

English

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Ong Khai Lun, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 255

Total Views (Real + Logic): 1626

Total Downloads (simulated): 143

Publish Date: 2014 01, Wed

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Total Views: 1.6K

Total Downloads: 143

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