Household Behaviour towards Personal Care Products: A Comparative Study of Rural and Urban Mizoram

Household Behaviour towards Personal Care Products: A Comparative Study of Rural and Urban Mizoram

Article ID

0OEY8

Household Behaviour towards Personal Care Products: A Comparative Study of Rural and Urban Mizoram

Dr. Laldinliana

DOI

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Abstract

The present study tries to highlight the behaviour of households as a consumer unit with a view to make a coherent analysis of the factors influencing the purchase of personal care items i.e. toothpaste, bath soap, hair oils/creams and body lotions. 640 households were sampled for the study from rural and urban areas covering all the functioning 8 districts of Mizoram. Promotion was found to be the most prominent factor triggering purchase behaviour among the respondents, followed by price and health benefits of the product.

Household Behaviour towards Personal Care Products: A Comparative Study of Rural and Urban Mizoram

Authors

Dr. Laldinliana

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How to Cite

madinavarte. 2014. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E3): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 14 Issue E3
Pg. 15- 21

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Submission Received December 11, 2013
Accepted January 2, 2014
Published January 15, 2014

Keywords

bath soap body lotion Consumers hair oil/cream households Rural toothpaste Urban

Article Matrices

Total Score: 106

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. Laldinliana (PhD/Dr. count: 1)

View Count (all-time): 113

Total Views (Real + Logic): 4428

Total Downloads (simulated): 2410

Publish Date: 2014 06, Mon

Monthly Totals (Real + Logic):

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Month 3: 44 views
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Total Views: 4428

Total Downloads: 2410

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