Household Behaviour towards Personal Care Products: A Comparative Study of Rural and Urban Mizoram

Abstract

The present study tries to highlight the behaviour of households as a consumer unit with a view to make a coherent analysis of the factors influencing the purchase of personal care items i.e. toothpaste, bath soap, hair oils/creams and body lotions. 640 households were sampled for the study from rural and urban areas covering all the functioning 8 districts of Mizoram. Promotion was found to be the most prominent factor triggering purchase behaviour among the respondents, followed by price and health benefits of the product.

A Study of Conflict Issues Affecting Ugandan Housemaids who Migrate to Saudi Arabia and How to Mitigate them

March 10, 2026

This study aims to comprehensively analyse the complex interplay between