How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?

Fong Mun Yee; Dr. Rashad Yazdanifard

How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?

Fong Mun Yee * §

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Dr. Rashad Yazdanifard ‡

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§ Southern New Hampshire University

‡ Limkokwing University of Creativity Technology

How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?

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Abstract

This paper discusses about how the consumers are affected by “sight” and “hearing” type of promotions. The objective of this reading is to let the retailers or advertisers to reconsider the strategy before creating promotions. Some of the promotion strategies may be effective for certain products or brands. However, it may be a failure if the strategies do not fit the brands or market segments.

References

27 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Fong Mun Yee, Dr. Rashad Yazdanifard. 2015. "How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 13 (E4)).

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GJMBR Volume 15 Issue 13 (E4)

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M30

Submission ReceivedFebruary 7, 2015
Peer Review Double Blind
Handling Editor
Accepted February 28, 2015
Published March 30, 2015

Version of record

v1.2

Issue date

March 30, 2015

Language

English

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Article Matrices

Total Score: 137

Country: United States

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Fong Mun Yee, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 426

Total Views (Real + Logic): 1654

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Publish Date: 2015 03, Wed

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