How Customer Perception Shape Buying Online Decision

How Customer Perception Shape Buying Online Decision

Chan Cheng Yee

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Rashad Yazdanifard

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HELP University

How Customer Perception Shape Buying Online Decision

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Abstract

Consumers are playing an important responsibility in online shopping. When online retailers can identify the factors that can affect consumers’ buying behaviour and the associations between these factors and type of online buyers, then they can further widen their marketing strategies to convert potential customers into active ones and at the same time remain the loyal customer as one of the asset of the business. The purpose of the paper will focus on some consumer perception toward buying online decision. It was discovered that overall website quality, commitment factor, customer service and purchase decision are key factors which influence consumers’ perceptions, satisfaction and loyalty of online shopping. When customer unsatisfied with their purchases or increase number of acceptable brand, an individual will become less loyal and brand switching will be occur.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Chan Cheng Yee. 2014. \u201cHow Customer Perception Shape Buying Online Decision\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E2).

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GJMBR Volume 14 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Brand customer behaviour customer perception Customer Satisfaction electronic commerce online purchase online shopping website characteristics

Submission ReceivedDecember 13, 2013
Peer Review Double Blind
Handling Editor
Accepted January 1, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

June 17, 2014

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Chan Cheng Yee, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 161

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Publish Date: 2014 06, Tue

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Total Views: 4485

Total Downloads: 2410

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