How Customer Perception Shape Buying Online Decision

Chan Cheng Yee
Chan Cheng Yee * §
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Rashad Yazdanifard
Rashad Yazdanifard
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How Customer Perception Shape Buying Online Decision

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Abstract

Consumers are playing an important responsibility in online shopping. When online retailers can identify the factors that can affect consumers’ buying behaviour and the associations between these factors and type of online buyers, then they can further widen their marketing strategies to convert potential customers into active ones and at the same time remain the loyal customer as one of the asset of the business. The purpose of the paper will focus on some consumer perception toward buying online decision. It was discovered that overall website quality, commitment factor, customer service and purchase decision are key factors which influence consumers’ perceptions, satisfaction and loyalty of online shopping. When customer unsatisfied with their purchases or increase number of acceptable brand, an individual will become less loyal and brand switching will be occur.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Chan Cheng Yee, Rashad Yazdanifard. 2014. "How Customer Perception Shape Buying Online Decision". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E2).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Brandcustomer behaviourcustomer perceptionCustomer Satisfactionelectronic commerceonline purchaseonline shoppingwebsite characteristics
Classification
GJMBR-E Classification JEL Code: D81
  • Submission ReceivedDecember 13, 2013
  • Peer Review Double Blind
    Handling Editor
  • Accepted January 1, 2014
  • Published January 15, 2014
Version of record

v1.2

Issue date
June 17, 2014

Language
English
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High-quality academic research articles on global topics and journals.

How Customer Perception Shape Buying Online Decision

Chan Yee
Chan Yee Help College of Arts & Technology
Rashad Yazdanifard
Rashad Yazdanifard
  • Submission ReceivedDecember 13, 2013
  • Peer Review Double Blind
    Handling Editor
  • Accepted January 1, 2014
  • Published January 15, 2014