How Images and Social Representations are Fixed in Consumers; Minds and Memories

How Images and Social Representations are Fixed in Consumers; Minds and Memories

Dr. Alini Hammerschmitt

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Universidade de Caxias do Sul

How Images and Social Representations are Fixed in Consumers; Minds and Memories

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Abstract

This work is a theoretical overview of the postulates of authors of Image, Imaginary, Social Representation and Memory. The aim is to understand in light of theory how images and representations are fixed in the minds and memories of our consumers. It was seen that images are stored, retrieved and resist a longer period of time when are repeated and accessed frequently; they have meaning for the individual and for the others, together; are related to full of emotion So, also it possible to consider that memories should be offered aiming, therefore, to fix the desired image and imagery in the memory of target consumers of the products and services of our works that we produce in the society in which we live.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Dr. Alini Hammerschmitt. 2021. \u201cHow Images and Social Representations are Fixed in Consumers; Minds and Memories\u201d. Global Journal of Human-Social Science - G: Linguistics & Education GJHSS-G Volume 21 (GJHSS Volume 21 Issue G11): .

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GJHSS Volume 21 Issue G11
Pg. 27- 38

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-G Classification: FOR Code: 339999

Submission ReceivedSeptember 14, 2021
Peer Review Double Blind
Handling Editor
Accepted October 2, 2021
Published October 15, 2021

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September 6, 2021

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