How Images and Social Representations are Fixed in Consumers; Minds and Memories
This work is a theoretical overview of the postulates of authors of Image, Imaginary, Social Representation and Memory. The aim is to understand in light of theory how images and representations are fixed in the minds and memories of our consumers. It was seen that images are stored, retrieved and resist a longer period of time when are repeated and accessed frequently; they have meaning for the individual and for the others, together; are related to full of emotion So, also it possible to consider that memories should be offered aiming, therefore, to fix the desired image and imagery in the memory of target consumers of the products and services of our works that we produce in the society in which we live.
