How Innovation Shapes the Spa Industry and Determines its Evolution

How Innovation Shapes the Spa Industry and Determines its Evolution

Javier Vazquez-IllA Navarro

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Abstract

This paper pursues the creation of theory that helps in the understanding of how the spa industry innovates and how innovation impacts its evolution. Methodologies employed include literature review, analysis of a sample of spas, and case study research on a European spa company. Conclusions highlight that easy to imitate innovation shapes the industry which makes first movers advantage vanish very quickly, since the emergence of dominant design at maturity does not deter new entrants. This brings about a scenario of high intensity competition that may be overcome through the development of innovative low-cost business models based on critical industry success factors such as spa design with more emphasis on collective use, standardization of service providing and product bundling.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Javier Vazquez-IllA Navarro. 2014. \u201cHow Innovation Shapes the Spa Industry and Determines its Evolution\u201d. Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting GJMBR-F Volume 14 (GJMBR Volume 14 Issue F2): .

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GJMBR Volume 14 Issue F2
Pg. 7- 23

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

business models innovation product life cycle spas

Submission ReceivedDecember 9, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

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v1.2

Issue date

November 26, 2014

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Article Matrices

Total Score: 101

Country: Spain

Subject: Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting

Authors: Javier Vazquez-IllA Navarro (PhD/Dr. count: 0)

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Publish Date: 2014 11, Wed

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