Identifying the Factors Affecting Customer Purchase Intention

Identifying the Factors Affecting Customer Purchase Intention

Sohail Younus

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Faiza Rasheed

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Anas Zia

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α University of Sargodha

Identifying the Factors Affecting Customer Purchase Intention

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Abstract

In the worst competitive market the consumer products manufacturing industries pay attention on customer purchase intention for maintain their repute in market and enhanced their goodwill. Because loyal customer are good source for create revenue. This study learns and contributes the factors that affect customer purchase intention. The purpose of this study is to observe the effect of independent variable (customer knowledge ,purchase intention, celebrity endorsement and perceived value ) on dependent variable (purchase intention).The study describe that the relation between dependent variable have significant relationship with purchase intention. This is quantitative study and sample size of this study is 100. And 100 questionnaires were used for collection of data. The results of this study shows that perceived value, customer knowledge, celebrity endorsement have significant relationship with purchase intention.

References

16 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sohail Younus. 2015. \u201cIdentifying the Factors Affecting Customer Purchase Intention\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 15 (GJMBR Volume 15 Issue A2): .

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GJMBR Volume 15 Issue A2
Pg. 9- 13

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification: JEL Code: M00

Submission ReceivedApril 14, 2015
Peer Review Double Blind
Handling Editor
Accepted April 30, 2015
Published May 15, 2015

Version of record

v1.2

Issue date

March 13, 2015

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Article Matrices

Total Score: 103

Country: Pakistan

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Sohail Younus, Faiza Rasheed, Anas Zia (PhD/Dr. count: 0)

View Count (all-time): 180

Total Views (Real + Logic): 4322

Total Downloads (simulated): 2178

Publish Date: 2015 03, Fri

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Total Views: 4322

Total Downloads: 2178

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