Impact of Guerrilla Marketing on Consumer Perception

Impact of Guerrilla Marketing on Consumer Perception

Dr. Mohsin Shakeel

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Muhammad Mazhar Khan

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α University of Lahore

Impact of Guerrilla Marketing on Consumer Perception

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References

17 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

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The authors declare no conflict of interest.

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How to Cite This Article

Dr. Mohsin Shakeel. 1970. \u201cImpact of Guerrilla Marketing on Consumer Perception\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A7): .

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GJMBR Volume 11 Issue A7
Pg. 47- 53

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Submission ReceivedApril 26, 2011
Peer Review Double Blind
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Accepted May 23, 2011
Published June 4, 2011

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Total Score: 107

Country: Pakistan

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Dr. Mohsin Shakeel, Muhammad Mazhar Khan (PhD/Dr. count: 1)

View Count (all-time): 116

Total Views (Real + Logic): 20730

Total Downloads (simulated): 10915

Publish Date: 1970 01, Thu

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Total Views: 20730

Total Downloads: 10915

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