Impact of Guerrilla Marketing on Consumer Perception

Dr. Mohsin Shakeel

Impact of Guerrilla Marketing on Consumer Perception

Dr. Mohsin Shakeel * §

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tazmeel2011 §

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§ University of Lahore Islamabad Campus Pakistan

Impact of Guerrilla Marketing on Consumer Perception

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References

17 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Mohsin Shakeel, tazmeel2011. 1970. "Impact of Guerrilla Marketing on Consumer Perception". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A7).

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GJMBR Volume 11 Issue A7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification JEL Code: M31

Submission ReceivedApril 26, 2011
Peer Review Double Blind
Handling Editor
Accepted May 23, 2011
Published June 4, 2011

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 107

Country: Pakistan

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Dr. Mohsin Shakeel, Muhammad Mazhar Khan (PhD/Dr. count: 1)

View Count (all-time): 266

Total Views (Real + Logic): 7093

Total Downloads (simulated): 422

Publish Date: 2011 06, Sat

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Total Views: 7.1K

Total Downloads: 422

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