Impact of Salesmen Personality on Customer Perception and Sales

1
Muhammad Ibrahim
Muhammad Ibrahim
2
Fariha Tabasum
Fariha Tabasum
3
Mehboob Rabbani
Mehboob Rabbani
4
Muhammad Asif
Muhammad Asif
1 Bahauddin Zakariya University Bahadur Campus Layyah, Pakistan
4 COMSATS Institute of Information Technology

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The objective of our study is to know the impact of the salesmen personality on customer perception and sales. The study considers various personality traits that influence the customer thinking’s regarding product and increase its sales. The study was based on primary data which was collected from 172 respondents by means of a questionnaire. Random Sampling Technique was applied and Statistical tool like SPSS software was used to first check the reliability of questionnaire and then correlation analysis in order to reveal the results of the research. The results indicate that the personality traits of salespeople influence both customer perception and sales. As the customer attraction is main focus of every business, the findings and recommendation of this research will help the managers to develop a deeper insight of research factors into salesmen personality development and restructure their strategies to capture maximum potential customers.

20 Cites in Articles

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Muhammad Ibrahim. 2015. \u201cImpact of Salesmen Personality on Customer Perception and Sales\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E8): .

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GJMBR Volume 14 Issue E8
Pg. 63- 68
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Issue date

February 2, 2015

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English

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The objective of our study is to know the impact of the salesmen personality on customer perception and sales. The study considers various personality traits that influence the customer thinking’s regarding product and increase its sales. The study was based on primary data which was collected from 172 respondents by means of a questionnaire. Random Sampling Technique was applied and Statistical tool like SPSS software was used to first check the reliability of questionnaire and then correlation analysis in order to reveal the results of the research. The results indicate that the personality traits of salespeople influence both customer perception and sales. As the customer attraction is main focus of every business, the findings and recommendation of this research will help the managers to develop a deeper insight of research factors into salesmen personality development and restructure their strategies to capture maximum potential customers.

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Impact of Salesmen Personality on Customer Perception and Sales

Fariha Tabasum
Fariha Tabasum
Muhammad Ibrahim
Muhammad Ibrahim Bahauddin Zakariya University Bahadur Campus Layyah, Pakistan
Mehboob Rabbani
Mehboob Rabbani
Muhammad Asif
Muhammad Asif COMSATS Institute of Information Technology

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