Impact of Salesmen Personality on Customer Perception and Sales

Muhammad Ibrahim; Fariha Tabasum; Mehboob Rabbani

Impact of Salesmen Personality on Customer Perception and Sales

Muhammad Ibrahim * §

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Fariha Tabasum

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Mehboob Rabbani

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§ Bahauddin Zakriya University University Multan, Sub-...

Impact of Salesmen Personality on Customer Perception and Sales

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Abstract

The objective of our study is to know the impact of the salesmen personality on customer perception and sales. The study considers various personality traits that influence the customer thinking’s regarding product and increase its sales. The study was based on primary data which was collected from 172 respondents by means of a questionnaire. Random Sampling Technique was applied and Statistical tool like SPSS software was used to first check the reliability of questionnaire and then correlation analysis in order to reveal the results of the research. The results indicate that the personality traits of salespeople influence both customer perception and sales. As the customer attraction is main focus of every business, the findings and recommendation of this research will help the managers to develop a deeper insight of research factors into salesmen personality development and restructure their strategies to capture maximum potential customers.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Muhammad Ibrahim, Fariha Tabasum, Mehboob Rabbani. 2015. "Impact of Salesmen Personality on Customer Perception and Sales". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E8).

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GJMBR Volume 14 Issue E8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

customer perception and sales customer’s relation personality traits salesperson personality

Classification

GJMBR-E Classification JEL Code: M30

Submission ReceivedDecember 7, 2013
Peer Review Double Blind
Handling Editor
Accepted January 5, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

February 2, 2015

Language

English

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Article Matrices

Total Score: 151

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Fariha Tabasum, Muhammad Ibrahim, Mehboob Rabbani, Muhammad Asif (PhD/Dr. count: 0)

View Count (all-time): 359

Total Views (Real + Logic): 1966

Total Downloads (simulated): 96

Publish Date: 2014 01, Wed

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Total Views: 2K

Total Downloads: 96

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