Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
February 17, 2026
Neural Networks and Rules-based Systems used to Find Rational and
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The study’s objective is to investigate the impact of Social Media-Based Brand Community Participation on the brand’s image. Besides, the study also focuses on uncovering the mediating role of brand association and brand awareness. For achieving the above objectives, relevant pieces of literature were extensively studied, and seven hypotheses were developed. For collecting relevant data for the research, a structured questionnaire was developed and administered through using online social media. The study used convenience sampling to collect data from 445 customers who have access to social media platforms and who have participated in several fashion brands’ fan pages. The study discovered that Social Media-Based Brand Community Participation (SMBBCP) is positively related to brand association and brand awareness; however, it has an insignificant relationship with brand image. Besides, the brand association is positively associated with brand image, whereas brand awareness has a positive impact on brand association.
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Anamika Dey. 2026. \u201cImpact of Social Media Based Brand Community Participation on Brand Image in Bangladesh: Mediating Role of Brand Association and Brand Awareness\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 22 (GJMBR Volume 22 Issue E3): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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