Impact of Social Networking Sites on Hospitality and Tourism Industry

1
Lim Tzen Yee
Lim Tzen Yee
2
Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard
1 Help College of Arts and Technology

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GJHSS Volume 14 Issue E8

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This research paper investigates the impact of social networking sites on the hospitality and tourism industries. A social networking site is a type of social media that provides a platform for people to connect with each other. Social networking is so versatile that it can be used for both leisure and business purposes. In the hospitality and tourism industry, social networking sites are one of the essential tools that play an important and beneficial role. Content on social networking sites could affect the marketing in both positive and negative ways. The topic that will be discussed in this research paper are consumer behavior, connection with consumers, effectiveness in terms of time and cost, creating brand awareness and building the image of the company, promoting company, targeting consumers, and finally, the disadvantages.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Lim Tzen Yee. 2014. \u201cImpact of Social Networking Sites on Hospitality and Tourism Industry\u201d. Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E8): .

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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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v1.2

Issue date

December 27, 2014

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English

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This research paper investigates the impact of social networking sites on the hospitality and tourism industries. A social networking site is a type of social media that provides a platform for people to connect with each other. Social networking is so versatile that it can be used for both leisure and business purposes. In the hospitality and tourism industry, social networking sites are one of the essential tools that play an important and beneficial role. Content on social networking sites could affect the marketing in both positive and negative ways. The topic that will be discussed in this research paper are consumer behavior, connection with consumers, effectiveness in terms of time and cost, creating brand awareness and building the image of the company, promoting company, targeting consumers, and finally, the disadvantages.

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Impact of Social Networking Sites on Hospitality and Tourism Industry

Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard
Lim Tzen Yee
Lim Tzen Yee Help College of Arts and Technology

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