Impact of Social Networking Sites on Hospitality and Tourism Industry

Lim Tzen Yee; Dr. Rashad Yazdanifard

Impact of Social Networking Sites on Hospitality and Tourism Industry

Lim Tzen Yee * §

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Rashad Yazdanifard

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Impact of Social Networking Sites on Hospitality and Tourism Industry

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Abstract

This research paper investigates the impact of social networking sites on the hospitality and tourism industries. A social networking site is a type of social media that provides a platform for people to connect with each other. Social networking is so versatile that it can be used for both leisure and business purposes. In the hospitality and tourism industry, social networking sites are one of the essential tools that play an important and beneficial role. Content on social networking sites could affect the marketing in both positive and negative ways. The topic that will be discussed in this research paper are consumer behavior, connection with consumers, effectiveness in terms of time and cost, creating brand awareness and building the image of the company, promoting company, targeting consumers, and finally, the disadvantages.

References

24 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Lim Yee, Dr. Yazdanifard. 2014. "Impact of Social Networking Sites on Hospitality and Tourism Industry". Global Journal of Human-Social Science, Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E8).

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GJHSS Volume 14 Issue E8

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

hospitality industry social networking sites social-media tourism industry

Classification

GJHSS-E Classification FOR Code: 140216

Submission ReceivedDecember 14, 2013
Peer Review Double Blind
Handling Editor
Accepted January 3, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 27, 2014

Language

English

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Dr. Rashad Yazdanifard, Lim Tzen Yee (PhD/Dr. count: 1)

View Count (all-time): 289

Total Views (Real + Logic): 1778

Total Downloads (simulated): 99

Publish Date: 2014 01, Wed

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Total Views: 1.8K

Total Downloads: 99

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