Impact of Viewer Response Profile on Skepticism toward Advertising

Umair Malik

Impact of Viewer Response Profile on Skepticism toward Advertising

Umair Malik * §

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§ Mohammad Ali jinnah University Islamabad, Pakistan.

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Abstract

Aim of this study was to examine the impact of viewer response profile on skepticism toward advertising and how they affect viewer response profile to skepticism toward advertising. General public was selected for this study and 170 Questionnaire were distributed out of which 150 were receiving back with response rate 88%. Findings of this study showed that viewer response profile has positive and significant impact on skepticism toward advertising. On the practical level viewer response profile and skepticism toward advertising enhance the profitability and achieve the organization goals. Newness of this study is its originality that concerns with the affect of viewer response profile on skepticism toward advertising.

References

19 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Umair Malik. 1970. "Impact of Viewer Response Profile on Skepticism toward Advertising". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A12).

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GJMBR Volume 12 Issue A12

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

General Public Skepticism toward advertising Viewer response profile

Classification

GJMBR-A Classification FOR Code:150503 JEL Code: M37

Submission ReceivedApril 9, 2012
Peer Review Double Blind
Handling Editor
Accepted May 8, 2012
Published May 18, 2012

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 186

Country: China

Subject: Global Journal of Management and Business Research

Authors: Dr. Muhammad Umair Akram, Asif Ayub Kiyani, Tabssum Riaz,RashiD Pervaiz (PhD/Dr. count: 1)

View Count (all-time): 197

Total Views (Real + Logic): 5718

Total Downloads (simulated): 475

Publish Date: 2012 05, Fri

Monthly Totals (Real + Logic):

Month 1: 63 views
Month 2: 34 views
Month 3: 57 views
Month 4: 48 views
Month 5: 47 views
Month 6: 25 views
Month 7: 52 views
Month 8: 50 views
Month 9: 41 views
Month 10: 33 views
Month 11: 24 views
Month 12: 17 views
Month 13: 18 views
Month 14: 30 views
Month 15: 30 views
Month 16: 35 views
Month 17: 38 views
Month 18: 18 views
Month 19: 20 views
Month 20: 21 views
Month 21: 39 views
Month 22: 34 views
Month 23: 40 views
Month 24: 36 views
Month 25: 44 views
Month 26: 17 views
Month 27: 20 views
Month 28: 38 views
Month 29: 25 views
Month 30: 26 views
Month 31: 25 views
Month 32: 44 views
Month 33: 33 views
Month 34: 17 views
Month 35: 35 views
Month 36: 40 views
Month 37: 15 views
Month 38: 15 views
Month 39: 31 views
Month 40: 30 views
Month 41: 45 views
Month 42: 39 views
Month 43: 26 views
Month 44: 23 views
Month 45: 35 views
Month 46: 41 views
Month 47: 20 views
Month 48: 28 views
Month 49: 31 views
Month 50: 30 views
Month 51: 17 views
Month 52: 35 views
Month 53: 34 views
Month 54: 28 views
Month 55: 34 views
Month 56: 23 views
Month 57: 40 views
Month 58: 36 views
Month 59: 44 views
Month 60: 12 views
Month 61: 39 views
Month 62: 38 views
Month 63: 36 views
Month 64: 19 views
Month 65: 21 views
Month 66: 15 views
Month 67: 35 views
Month 68: 22 views
Month 69: 24 views
Month 70: 37 views
Month 71: 32 views
Month 72: 36 views
Month 73: 38 views
Month 74: 18 views
Month 75: 33 views
Month 76: 22 views
Month 77: 17 views
Month 78: 26 views
Month 79: 25 views
Month 80: 38 views
Month 81: 43 views
Month 82: 35 views
Month 83: 28 views
Month 84: 33 views
Month 85: 37 views
Month 86: 40 views
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Month 88: 37 views
Month 89: 40 views
Month 90: 23 views
Month 91: 29 views
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Month 95: 24 views
Month 96: 32 views
Month 97: 40 views
Month 98: 32 views
Month 99: 20 views
Month 100: 15 views
Month 101: 26 views
Month 102: 28 views
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Month 105: 19 views
Month 106: 34 views
Month 107: 16 views
Month 108: 16 views
Month 109: 34 views
Month 110: 38 views
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Month 112: 41 views
Month 113: 43 views
Month 114: 26 views
Month 115: 31 views
Month 116: 38 views
Month 117: 31 views
Month 118: 23 views
Month 119: 29 views
Month 120: 25 views
Month 121: 36 views
Month 122: 37 views
Month 123: 23 views
Month 124: 27 views
Month 125: 15 views
Month 126: 23 views
Month 127: 38 views
Month 128: 35 views
Month 129: 18 views
Month 130: 24 views
Month 131: 35 views
Month 132: 28 views
Month 133: 30 views
Month 134: 24 views
Month 135: 22 views
Month 136: 22 views
Month 137: 34 views
Month 138: 39 views
Month 139: 16 views
Month 140: 43 views
Month 141: 32 views
Month 142: 17 views
Month 143: 45 views
Month 144: 21 views
Month 145: 15 views
Month 146: 33 views
Month 147: 32 views
Month 148: 42 views
Month 149: 24 views
Month 150: 31 views
Month 151: 38 views
Month 152: 25 views
Month 153: 29 views
Month 154: 18 views
Month 155: 16 views
Month 156: 30 views
Month 157: 29 views
Month 158: 44 views
Month 159: 50 views
Month 160: 36 views
Month 161: 21 views
Month 162: 24 views
Month 163: 39 views
Month 164: 25 views
Month 165: 25 views
Month 166: 20 views
Month 167: 11 views
Month 168: 39 views
Month 169: 36 views
Month 170: 51 views
Month 171: 53 views
Month 172: 31 views
Month 173: 33 views

Total Views: 5.7K

Total Downloads: 475

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