Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)

Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)

Sari Pratiwi

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Yeshika Alversia

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University of Indonesia

Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)

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Abstract

This paper discusses the new product which produced by PT. Duta Karya Mandiri engaged in the automotive manufacturing industry. This new product will be promoted using Business to Business promotion leads middle and upper-class segmentation. More specifically, it aims to address how to determine promotion strategy for the clothes wall hooks of PT. Duta Karya Mandiri?. A series of the structured interview was conducted with the chairman of PT. Duta Karya Mandiri. This study was only investigated in Indonesia which focused on implementing personal selling business to business toward general suppliers of apartment developers in the Greater Jakarta areas.

References

8 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sari Pratiwi. 2018. \u201cImplementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E1): .

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GJMBR Volume 18 Issue E1
Pg. 19- 24

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: M30, M39

Submission ReceivedDecember 16, 2017
Peer Review Double Blind
Handling Editor
Accepted January 5, 2018
Published January 15, 2018

Version of record

v1.2

Issue date

February 7, 2018

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Article Matrices

Total Score: 102

Country: Indonesia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Sari Pratiwi, Yeshika Alversia (PhD/Dr. count: 0)

View Count (all-time): 159

Total Views (Real + Logic): 3349

Total Downloads (simulated): 1644

Publish Date: 2018 02, Wed

Monthly Totals (Real + Logic):

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Total Views: 3349

Total Downloads: 1644

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