Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)

Sari Pratiwi

Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)

Sari Pratiwi * §

Contact

§ Universitas Indonesia

Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)

Article Fingerprint

ReserarchID

E9X7Q

Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM) Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant

This converted HTML version may contain rendering inconsistencies. Please refer to the PDF for the authoritative version, or click here to provide feedback.

Abstract

This paper discusses the new product which produced by PT. Duta Karya Mandiri engaged in the automotive manufacturing industry. This new product will be promoted using Business to Business promotion leads middle and upper-class segmentation. More specifically, it aims to address how to determine promotion strategy for the clothes wall hooks of PT. Duta Karya Mandiri?. A series of the structured interview was conducted with the chairman of PT. Duta Karya Mandiri. This study was only investigated in Indonesia which focused on implementing personal selling business to business toward general suppliers of apartment developers in the Greater Jakarta areas.

References

8 Cites in Article

Reference Format

1. (2017). LOW-TEMPERATURE COMPRESSION BEHAVIOUR OF CIRCULAR STUB STAINLESS-STEEL TUBULAR COLUMNS. Cdc.ui.ac
2. D Cravens,N Piercy (2013). Strategic Marketing (Tenth Edit). Strategic Marketing (Tenth Edit)
3. Goukm (2017). TimesIndiaTrade Builds Business Relationship between Suppliers and Buyers at B2B Marketplace. Business to Business Market place
4. M Hutt,T Spesh (2013). Business Marketing Management: B2B, Eleventh International Edition. Business Marketing Management: B2B, Eleventh International Edition
5. Marketeers (2016). Peran UKM Perangi Kemiskinan dan Ketimpan gan. Peran UKM Perangi Kemiskinan dan Ketimpan gan
6. K Oktora (2017). Pengembangan UMKM melalui new product development berbasis scrap. Pengembangan UMKM melalui new product development berbasis scrap
7. W Perreault,J Cannon,E Mccarthy (2014). Basic Marketing A Marketing Strategy Planning Approach (Ninth). Basic Marketing A Marketing Strategy Planning Approach (Ninth)
8. P Multijaya,Anugrah Mandiri (2017). Unknown Title.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sari Pratiwi. 2018. "Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E1).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 18 Issue E1

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: M30

M39

Submission ReceivedDecember 16, 2017
Peer Review Double Blind
Handling Editor
Accepted January 5, 2018
Published February 7, 2018

Version of record

v1.2

Issue date

February 7, 2018

Language

English

Order Article Reprint

Experience in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 102

Country: Indonesia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Sari Pratiwi, Yeshika Alversia (PhD/Dr. count: 0)

View Count (all-time): 301

Total Views (Real + Logic): 1361

Total Downloads (simulated): 70

Publish Date: 2018 01, Mon

Monthly Totals (Real + Logic):

Month 1: 61 views
Month 2: 32 views
Month 3: 56 views
Month 4: 25 views
Month 5: 51 views
Month 6: 51 views
Month 7: 34 views
Month 8: 51 views
Month 9: 44 views
Month 10: 48 views
Month 11: 55 views
Month 12: 28 views
Month 13: 19 views
Month 14: 33 views
Month 15: 18 views
Month 16: 23 views
Month 17: 27 views
Month 18: 32 views
Month 19: 39 views
Month 20: 20 views
Month 21: 40 views
Month 22: 34 views
Month 23: 33 views
Month 24: 25 views
Month 25: 41 views
Month 26: 12 views
Month 27: 27 views
Month 28: 34 views
Month 29: 32 views
Month 30: 38 views
Month 31: 43 views
Month 32: 40 views
Month 33: 31 views
Month 34: 43 views
Month 35: 24 views
Month 36: 36 views
Month 37: 29 views
Month 38: 29 views
Month 39: 31 views
Month 40: 30 views
Month 41: 20 views
Month 42: 21 views
Month 43: 17 views
Month 44: 37 views
Month 45: 36 views
Month 46: 19 views
Month 47: 23 views
Month 48: 30 views
Month 49: 32 views
Month 50: 26 views
Month 51: 33 views
Month 52: 43 views
Month 53: 40 views
Month 54: 36 views
Month 55: 31 views
Month 56: 32 views
Month 57: 40 views
Month 58: 19 views
Month 59: 28 views
Month 60: 20 views
Month 61: 22 views
Month 62: 22 views
Month 63: 31 views
Month 64: 48 views
Month 65: 44 views
Month 66: 20 views
Month 67: 15 views
Month 68: 35 views
Month 69: 42 views
Month 70: 35 views
Month 71: 39 views
Month 72: 27 views
Month 73: 31 views
Month 74: 37 views
Month 75: 35 views
Month 76: 29 views
Month 77: 33 views
Month 78: 12 views
Month 79: 26 views
Month 80: 31 views
Month 81: 31 views
Month 82: 20 views
Month 83: 26 views
Month 84: 40 views
Month 85: 18 views
Month 86: 30 views
Month 87: 19 views
Month 88: 36 views
Month 89: 36 views
Month 90: 40 views
Month 91: 46 views
Month 92: 44 views
Month 93: 44 views
Month 94: 31 views
Month 95: 19 views
Month 96: 26 views
Month 97: 31 views
Month 98: 41 views
Month 99: 55 views
Month 100: 36 views
Month 101: 43 views
Month 102: 45 views
Month 103: 38 views
Month 104: 56 views
Month 105: 42 views
Month 106: 53 views

Total Views: 1.4K

Total Downloads: 70

All Trends