Improving Customer Loyalty by Getting Rid of the Misunderstanding

Article ID

E980J

Improving Customer Loyalty by Getting Rid of the Misunderstanding

Zhao Shijie
Zhao Shijie Guangdong University of Technology
Wang Lingfang
Wang Lingfang
Zhang Depeng
Zhang Depeng
DOI

Abstract

With the aggravation of the market competition, customer loyalty has become one of the most decisive factors that will affect the long-term profits of an enterprise. Misunderstanding of enterprise management in China is probably to be wiped out in our comprehension of customer loyalty only if we can correctly grasp its connotation as well as take effective strategies. And then, we can increase the loyalty of our customers and keep our business invincible in the fierce market competition.

Improving Customer Loyalty by Getting Rid of the Misunderstanding

With the aggravation of the market competition, customer loyalty has become one of the most decisive factors that will affect the long-term profits of an enterprise. Misunderstanding of enterprise management in China is probably to be wiped out in our comprehension of customer loyalty only if we can correctly grasp its connotation as well as take effective strategies. And then, we can increase the loyalty of our customers and keep our business invincible in the fierce market competition.

Zhao Shijie
Zhao Shijie Guangdong University of Technology
Wang Lingfang
Wang Lingfang
Zhang Depeng
Zhang Depeng

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lucas lee. 2014. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR Volume 13 Issue E10
Pg. 43- 47
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Improving Customer Loyalty by Getting Rid of the Misunderstanding

Zhao Shijie
Zhao Shijie Guangdong University of Technology
Wang Lingfang
Wang Lingfang
Zhang Depeng
Zhang Depeng

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