Improving Customer Loyalty by Getting Rid of the Misunderstanding

1
lucas lee
lucas lee
2
Zhao Shijie
Zhao Shijie
3
Wang Lingfang
Wang Lingfang
4
Zhang Depeng
Zhang Depeng
1 Guangdong University of Technology, Jiangnan University
2 Guangdong University of Technology

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GJMBR Volume 13 Issue E10

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With the aggravation of the market competition, customer loyalty has become one of the most decisive factors that will affect the long-term profits of an enterprise. Misunderstanding of enterprise management in China is probably to be wiped out in our comprehension of customer loyalty only if we can correctly grasp its connotation as well as take effective strategies. And then, we can increase the loyalty of our customers and keep our business invincible in the fierce market competition.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

lucas lee. 2014. \u201cImproving Customer Loyalty by Getting Rid of the Misunderstanding\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10): .

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GJMBR Volume 13 Issue E10
Pg. 43- 47
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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January 6, 2014

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With the aggravation of the market competition, customer loyalty has become one of the most decisive factors that will affect the long-term profits of an enterprise. Misunderstanding of enterprise management in China is probably to be wiped out in our comprehension of customer loyalty only if we can correctly grasp its connotation as well as take effective strategies. And then, we can increase the loyalty of our customers and keep our business invincible in the fierce market competition.

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Improving Customer Loyalty by Getting Rid of the Misunderstanding

Zhao Shijie
Zhao Shijie Guangdong University of Technology
Wang Lingfang
Wang Lingfang
Zhang Depeng
Zhang Depeng

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