Improving Customer Loyalty by Getting Rid of the Misunderstanding

Juanjuan Jiang

Improving Customer Loyalty by Getting Rid of the Misunderstanding

Juanjuan Jiang * §

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§ Guangdong University of Technology

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Abstract

With the aggravation of the market competition, customer loyalty has become one of the most decisive factors that will affect the long-term profits of an enterprise. Misunderstanding of enterprise management in China is probably to be wiped out in our comprehension of customer loyalty only if we can correctly grasp its connotation as well as take effective strategies. And then, we can increase the loyalty of our customers and keep our business invincible in the fierce market competition.

References

7 Cites in Article

Reference Format

R Grahame,Mark Dowling,J Uncles (1997). Do Customer Loyalty Programs Really Work?.
Jill Griffin,M (2002). Customer Loyalty-How to Earn It, How to Keep It.
Oliver Richard,L (1999). Whence Consumer Loyalty?.
Oyvind Helgesen,J (2006). Are Loyal Customers Profitable?.
Frederick Reichheld,Earl Sasser (1990). Zero-Migration: Dienstleister im Sog der Qualitätsrevolution.
Werner Reinartz,V Kumar,J (2002). Mismanagement of Loyalty.
Valarie Zeithaml,Leonard Berry,A Parasuraman (1996). The Behavioral Consequences of Service Quality.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Juanjuan Jiang. 2014. "Improving Customer Loyalty by Getting Rid of the Misunderstanding". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10).

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GJMBR Volume 13 Issue E10

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Customer Loyalty misunderstanding strategy

Classification

JEL Code M390

Submission ReceivedDecember 14, 2012
Peer Review Double Blind
Handling Editor
Accepted January 5, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

January 6, 2014

Language

English

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Article Matrices

Total Score: 180

Country: China

Subject: Global Journal of Management and Business Research

Authors: Zhao Shijie, Wang Lingfang, Zhang Depeng (PhD/Dr. count: 0)

View Count (all-time): 371

Total Views (Real + Logic): 1749

Total Downloads (simulated): 133

Publish Date: 2013 01, Tue

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Total Views: 1.7K

Total Downloads: 133

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