Inbound Marketing Strategies in a Brazilian Metal Mechanical Industry 3.0

Inbound Marketing Strategies in a Brazilian Metal Mechanical Industry 3.0

Sueli Sales Almeida

Contact

Universidade de Sorocaba - Uniso

Inbound Marketing Strategies in a Brazilian Metal Mechanical Industry 3.0

Article Fingerprint

ReserarchID

WMQ2H

Inbound Marketing Strategies in a Brazilian Metal Mechanical Industry 3.0 Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

The diffusion between the internet and marketing has allowed companies to explore new fields of action in front of the market, so digital marketing has emerged to facilitate the buying and selling process, among the tools used by it, is inbound marketing. The aim of the present study was to propose a discussion about the use and application of inbound marketing strategies and to verify the application of this new marketing philosophy by a Brazilian industry of metallurgy sector 3.0. Thus, an analysis was made through monthly reports, from January to July 2019, of all campaigns carried out on the Google Adwords platform for information on the application of inbound marketing in the same and the campaigns in other countries as they were targeted. and about the budgets used for that.

References

22 Cites in Article

Reference Format

Jefferson Pereira,Leonardo Rezende,Caissa Sousa,Sarah Silva,Eduardo Batista (2016). Empreendedorismo e marketing: um estudo no segmento de bares de Belo Horizonte/MG.
(2018). American Marketing Association (AMA).
N Assad (2016). Marketing de conteúdo:como fazer sua empresa decolar no meio digital.
Endeavor (2018). Marketing Digital para empreendedores.
A Gil (2008). Método de Pesquisas Sociais.
Hubspot (2018). A história por trás de nossa história.
Hubspot (2018). The Inbound Methodology.
Antonio Jara,Maria Parra,Antonio Skarmeta (2012). Marketing 4.0: A New Value Added to the Marketing through the Internet of Things.
Adele Taibbi,Giuseppe Brancatelli,Domenica Matranga,Massimo Midiri,Roberto Lagalla,Tommaso Bartolotta (2012). Focal nodular hyperplasia: a weight-based, intraindividual comparison of gadobenate dimeglumine and gadoxetate disodium-enhanced MRI.
P Kotler (2000). Perspectivas e experiências docentes na FEA-USP.
Philip Kotler,Hermawan Kartajaya,Iwan Setiawan (2010). Marketing 3.0.
M Oliveira (2015). Análise do impacto da implementação de uma estratégia de inbound marketing na geração de LEADS: estudo de caso das empresas Voxtron e Youlead. Dissertação.
J Pernisa,C (2001). Mídia digital.
F Piedrahita (2015). Inbound Marketing y su incidência en el posicionamento de la marca Great Wall de Ambacar Cía.
J Pulizzi (2016). Marketing de Conteúdo Épico.
R Recuero (2018). Mídia x rede social.
F Ricota (2007). O que é SEO?.
A Sfredo (2017). Inbound marketing como estratégia de relacionamento entre cliente e empresa: Lush Disponívelem:<http.
(2017). Trabalho de Conclusão de Curso (Especialização em Marketing Empresarial).
M Telma (2011). uso das ferramentas de web analytics no processo de inteligência competitiva das organizações.
S Turchi (2018). Artigas e o Ed. Louveira Edifícios residenciais e a verticalização de São Paulo na obra de Vilanova Artigas.
C Vaz (2010). Google Marketing: o guia definitivo do marketing digital.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sueli Sales Almeida. 2019. \u201cInbound Marketing Strategies in a Brazilian Metal Mechanical Industry 3.0\u201d. Global Journal of Research in Engineering - A : Mechanical & Mechanics GJRE-A Volume 19 (GJRE Volume 19 Issue A3).

More Citation Formats

Select Citation Style:

Download Citation

GJRE Volume 19 Issue A3

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/gjre

Print ISSN 0975-5861

e-ISSN 2249-4596

Keywords

Not Found

Classification

GJRE-A Classification FOR Code: 290501

Submission ReceivedDecember 16, 2018
Peer Review Double Blind
Handling Editor
Accepted January 4, 2019
Published January 15, 2019

Version of record

v1.2

Issue date

September 25, 2019

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Views: 2724

Total Downloads: 1302

2026 Trends

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]