Inbound Marketing Strategies in a Brazilian Metal Mechanical Industry 3.0

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Abstract

The diffusion between the internet and marketing has allowed companies to explore new fields of action in front of the market, so digital marketing has emerged to facilitate the buying and selling process, among the tools used by it, is inbound marketing. The aim of the present study was to propose a discussion about the use and application of inbound marketing strategies and to verify the application of this new marketing philosophy by a Brazilian industry of metallurgy sector 3.0. Thus, an analysis was made through monthly reports, from January to July 2019, of all campaigns carried out on the Google Adwords platform for information on the application of inbound marketing in the same and the campaigns in other countries as they were targeted. and about the budgets used for that.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sueli Sales Almeida. 2019. "Inbound Marketing Strategies in a Brazilian Metal Mechanical Industry 3.0". Global Journal of Research in Engineering - A : Mechanical & Mechanics GJRE-A Volume 19 (GJRE Volume 19 Issue A3).

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Journal Specifications

Crossref Journal DOI 10.17406/gjre

Print ISSN 0975-5861

e-ISSN 2249-4596

Keywords
Classification
GJRE-A Classification FOR Code: 290501
Version of record

v1.2

Issue date
September 25, 2019

Language
Portuguese
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Inbound Marketing Strategies in a Brazilian Metal Mechanical Industry 3.0

Sueli Almeida
Sueli Almeida Universidade de Sorocaba - Uniso