India Elections 2014: Time-Lagged Correlation between Media Bias and Facebook Trend

Article ID

8G7LV

India Elections 2014: Time-Lagged Correlation between Media Bias and Facebook Trend

Francis P. Barclay
Francis P. Barclay PSG College of Arts and Science
C. Pichandy
C. Pichandy
Anusha Venkat
Anusha Venkat
DOI

Abstract

After establishing print media bias and Facebook trend as reliable predictors of election outcome, the study analyses the relationship between the two before and during the 2014 Indian Lok Sabha election. Time-lagged correlation is used to study the immediate effect of newspaper reports on the political behaviour of Facebook. Further, a correlation was found to exist between the long-term political trends in the print media and Facebook. That is, the number of positive and negative news reports published on a party in the newspapers affected the number of ‘likes’ recorded on the Facebook fan page of the party or its candidate.

India Elections 2014: Time-Lagged Correlation between Media Bias and Facebook Trend

After establishing print media bias and Facebook trend as reliable predictors of election outcome, the study analyses the relationship between the two before and during the 2014 Indian Lok Sabha election. Time-lagged correlation is used to study the immediate effect of newspaper reports on the political behaviour of Facebook. Further, a correlation was found to exist between the long-term political trends in the print media and Facebook. That is, the number of positive and negative news reports published on a party in the newspapers affected the number of ‘likes’ recorded on the Facebook fan page of the party or its candidate.

Francis P. Barclay
Francis P. Barclay PSG College of Arts and Science
C. Pichandy
C. Pichandy
Anusha Venkat
Anusha Venkat

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Francis P. Barclay. 2015. “. Global Journal of Human-Social Science – A: Arts & Humanities GJHSS-A Volume 15 (GJHSS Volume 15 Issue A2): .

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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS Volume 15 Issue A2
Pg. 29- 41
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GJHSS-A Classification: FOR Code: 200199
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India Elections 2014: Time-Lagged Correlation between Media Bias and Facebook Trend

Francis P. Barclay
Francis P. Barclay PSG College of Arts and Science
C. Pichandy
C. Pichandy
Anusha Venkat
Anusha Venkat

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