Indian Idols Drinking Milk: Understanding the Phenomenon and Its Implications for Social Reform

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Ramadhar Singh
Ramadhar Singh
1 Ahmedabad University

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The mass media have occasionally been reporting miracles such as stone idols sipping milk or bleeding in India. The author argues for viewing such irrational happenings as the examples of the social psychological phenomenon of conformity to the group norms (i.e., informal, unwritten prescriptions of what the group might think to be right and desirable). By identifying people as likely (1) sources of accurate information and (2) standards of desirable behaviors in a given situation, it is proposed that a shift from conformity to the norms to compliance to the laws might be helpful in building a New India.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Ramadhar Singh. 2020. \u201cIndian Idols Drinking Milk: Understanding the Phenomenon and Its Implications for Social Reform\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 20 (GJHSS Volume 20 Issue A2): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification: FOR Code: 190499
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v1.2

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February 26, 2020

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English

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The mass media have occasionally been reporting miracles such as stone idols sipping milk or bleeding in India. The author argues for viewing such irrational happenings as the examples of the social psychological phenomenon of conformity to the group norms (i.e., informal, unwritten prescriptions of what the group might think to be right and desirable). By identifying people as likely (1) sources of accurate information and (2) standards of desirable behaviors in a given situation, it is proposed that a shift from conformity to the norms to compliance to the laws might be helpful in building a New India.

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Indian Idols Drinking Milk: Understanding the Phenomenon and Its Implications for Social Reform

Ramadhar Singh
Ramadhar Singh Ahmedabad University

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