Influence of Factors on Female Consumersa Fashion Apparel Buying Behavior in Bangladesh

Influence of Factors on Female Consumersa Fashion Apparel Buying Behavior in Bangladesh

Md. Mostafizur Rahman

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Md. Farijul Islam

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Md. Alamgir Hossain

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Hajee Mohammad Danesh Science and Technology University

Influence of Factors on Female Consumersa Fashion Apparel Buying Behavior in Bangladesh

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Abstract

The trend of female branded fashion clothing is growing rapidly in retail industry across the globe. The study purpose is to examine Bangladeshi female consumers’ fashion apparel buying behavior and key factors of branded clothing. The study nature is descriptive and primary data were collected from survey questionnaires using non probability judgmental sampling. Data were analyzed by descriptive statistics, ANOVA, multiple regression and factor analysis. The results observed that brand status, attitude, popularity, image, premium, self-respect, and reference groups were found to have positive effects on consumer buying behavior. The important findings help to highlight the factors influencing consumer involvement in purchasing fashion apparel. The study contribution is to make clear understanding for marketers about the preferences of consumers to attract and maintain target consumer groups and to understand the factors influencing the fashion apparel purchase to formulate diversified and innovative marketing strategies towards branded fashion industry in Bangladesh.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Md. Mostafizur Rahman. 2015. \u201cInfluence of Factors on Female Consumersa Fashion Apparel Buying Behavior in Bangladesh\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E8).

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GJMBR Volume 14 Issue E8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

apparel brands Consumer fashion female

Submission ReceivedDecember 16, 2013
Peer Review Double Blind
Handling Editor
Accepted January 1, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

February 2, 2015

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Article Matrices

Total Score: 103

Country: Bangladesh

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Md. Farijul Islam, Md. Mostafizur Rahman, Md. Alamgir Hossain (PhD/Dr. count: 0)

View Count (all-time): 192

Total Views (Real + Logic): 4438

Total Downloads (simulated): 2188

Publish Date: 2015 02, Mon

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Total Views: 4438

Total Downloads: 2188

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